Marketing Specialist

Our client, a leader in the automotive retail industry is seeking a dynamic and experienced Marketing Specialist to join the team in Sydney. This role will be focusing on trades and consumer marketing, and will play a pivotal role in developing and executing marketing strategies targeted towards both trade partners and consumers, driving brand awareness, engagement, and sales growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote company products and services to trade partners and consumers
• Collaborate with cross-functional teams to execute integrated marketing campaigns across various channels, including digital, social media, print, and events
• Manage trade marketing initiatives, including developing promotional materials, coordinating trade shows, and fostering relationships with key partners and stakeholders
• Manage B2B and B2C marketing events including, logistics, printing, merchandise production and other supporting materials.
• Monitor and analyse marketing performance metrics, providing insights and recommendations for optimisation and improvement
• Collaborate with internal teams to support product launches, promotions, and other marketing initiatives
• Support the development and execution of consumer-focused marketing campaigns, including advertising, promotions, and customer engagement programs
• Represent the company at industry events, trade shows, and conferences as a brand ambassador

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 2 years of experience in a similar role, preferably within the automotive industry or retail sector
• Proven track record of developing and implementing successful marketing strategies and campaigns
• Strong project management skills with the ability to multitask and prioritise effectively in a fast-paced environment
• Excellent communication and interpersonal skills, with the ability to build rapport and collaborate with internal teams and external partners
• Analytical mindset with proficiency in analysing data and deriving actionable insights
• Creative thinking and problem-solving abilities to overcome marketing challenges and drive results
• Proficiency in Microsoft Office suite (Ideally intermediate - advanced Excel) and familiarity with marketing analytics tools and platform
• Flexible and adaptable with a willingness to take on new challenges and initiatives

If you are a motivated and experienced marketing professional looking for an exciting opportunity to make an impact in the automotive retail industry, we want to hear from you. Please send through an up to date copy of your resume via the "Apply" option on this page.