Address
Form of workOur History
The Brisbane Broncos are a professional rugby league football Club. The organisation was founded in 1987, prior to the team’s entry into the competition in 1988, as the first team outside of NSW. The Brisbane Broncos have built an iconic brand in Australian Sport and are the only publicly listed sporting franchise on the Australian Securities Exchange having grown from a total revenue of $29m in 2011 to a revenue of circa $60m in 2022.
The Club has delivered a lot of success over this time, winning six Premiership titles in the NRL Men’s competition and three Premiership titles in the NRL Women’s competition. Our vision is to become a World Class Sporting Organisation and have one of the largest fan bases in Australian sport. The Broncos are committed to the long-term development of rugby league in Queensland and the delivery of world class community programs focused on making a positive impact on the next generation.
About the role
The Membership Sales Executive is responsible for the achievement of daily sales and call targets, and those of their direct reports, through a combination of inbound and outbound calls. Targets include, but not limited to, minimum number of daily calls as well as call duration.
This role will also support servicing campaigns to members, as required, to deliver retention and growth. Building loyalty, sense of belonging and commitment to the Brisbane Broncos is fundamental to this role.
The role is also responsible for developing and executing a strategy that drive growth in membership numbers and revenue, which is delivered in a way that builds inspiring and exciting experiences for our members and fans that drives connection and delivers conversion.
Reporting to the Membership & Ticketing Manager and takes accountability for the output, development and performance of direct reports.
Your primary deliverables include:
Sales and Promotions
- Meet, and strive to exceed, call targets, including minimum call numbers and call duration, and sales targets
- Develop and drive strategies to deliver growth in membership numbers and revenue
- Utilise insights from Member Surveys to develop into sales strategies
- Collaborate with relevant stakeholders to create campaigns, experiences and events that inspire and excite
- Undertake outbound sales calls that deliver conversion through a relationship focused approach
- Meet, and strive to exceed, call targets, including minimum call numbers and call duration, and sales targets
- Identify opportunities to promote Brisbane Broncos Memberships at sponsor and external events
- Involvement in regular sales training sessions to build skills and identify areas of focus
- Identify key trends, in the market and in sales campaigns, that can help enhance future strategies
- Review and present sales trends to the Membership & Ticketing Manager
- Develop strategies to engage fans at match with the purpose of converting to members and/or building the prospect list
- Ensure positive and transparent communications across internal and external stakeholders, Members and supporters so the Brisbane Broncos Values and reputation are upheld at all times.
- Retain detailed and accurate notes of all customer interactions through the membership database
Leadership
- Supervision and day-to-day management of direct reports including training, performance, task management, and development.
- Support the Membership & Ticketing Manager with onboarding and training of new Sales & Servicing team members.
- Take part in team planning meetings, with a particular focus on sales strategies and initiatives.
- Support the overall Consumer Team, as required, to deliver objectives
A complete position description is available on the Broncos website under our ‘Careers’ section.
Key Criteria
- Minimum of 12 months experience in a similar sales role with direct reports and proven ability to meet KPIs
- Prior formal sales training preferable
- Proven ability to develop relationships and drive growth
- Experience in dealing with multiple external stakeholders to deliver effective outcomes
- Competent in all Microsoft Office applications
- Exceptional communication skills, both verbal and written
- A passion for customer service
- Ability to handle challenging situations with empathy and patience
- Excellent time management and organisation skills
- Ability to engage with people across a wide-ranging demographic whilst demonstrating empathy and delivering solutions for our Members and customers
- Ability to play and work to deadlines autonomously
- Ability to stay focused in a fast-paced environment
To Apply
- All applications need to include a resume and cover letter addressing the key criteria. Please send applications to *******@broncos.com.au by COB 12 February 2024
- All applicants MUST hold a current Drivers Licence to be considered. Please clearly articulate this in your cover letter. For more information, please contact Louise Jeffs Membership & Ticketing Manager ************@broncos.com.au
