Omnichannel Manager: Content and Channel Specialist

Why our Customers Need You
Pfizer Australia vision is to create an industry leading capability designed to meet our customers where they are by deploying innovative approaches to increase brand awareness, knowledge and understanding of the science and our products, while enhancing our relationships and relevance with our customers.
What You Will Achieve
The Omnichannel Manager: Content and Channel Specialist is core to Pfizer Australia/ NZ vision in collaboration with the omnichannel insights specialist re the go to market engagement model. The role will be the Subject matter expert (SME) which drives a “One Pfizer” marketing channel strategy and works with the therapeutic teams and external agencies to jointly develop and implement channel marketing (Inc. Social channels e.g: Insta etc) strategies and integrated marketing plans.
You will act as an advisor on how to design, produce and distribute content for different channels and build capabilities among marketers to create omni-channel content creation skills.
How You Will Achieve It
Leverage Insights, analytics, and core knowledge, to create implementation strategies across channels, working with Country Brand leads, Marketers, Customer Experience and other commercial colleagues
Provides personalized and tailored support and guidance on local execution to content creators and brand teams leading to an exceptional customer experience across multiple channels
Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience for personalised content based on device, location, and customer preferences.
Channel support, analytics and utilization of SEO/SEM with responsibility for tracking and measuring performance of all cross-channel initiatives, and the overall channel performance. Evaluate interaction metrics and customer journeys using analysis tools and support the brand teams with multi-channel reporting.
Provide a roadmap for talent and skill development for best-in-class omni-channel content creation capabilities in collaboration with L&D. Training Marketing and ensuring a rapid iteration of Content and deployment to customers.
Act as a change agent by pairing knowledge of cross-industry best practices with an understanding of customer needs and bringing them to market in collaboration with global and regional teams
SME for the commercial colleagues at all levels and coordination of the implementation of integrated omnichannel plans with all relevant functions (e.g. Global, Pfizer Digital, Biopharma Operations, Communications, Medical, Sales, Marketing)
Lead and participate in various strategic and operational initiatives with a startup mentality and can-do attitude
Qualifications
Bachelor’s degree in business or healthcare-related discipline, master degree/pharma industry experience preferred
Experience in digital marketing or multi-channel marketing is essential with digital agency experience and background preferred
Track record of cross-functional, multi-level project leadership and management, strong communication and collaboration skills
A strategic thinker with excellent analytical and organizational skills, self-motivated, result-driven and strong sense of responsibility. Ability to manage multiple project timelines with critical deadlines and interdependencies in a highly matrixed organisation
Project, time management and organizational ability are your strengths
Experience in user-centered design methods and techniques
Strong understanding of SEO and SEM with preferably at least two years of social media experience
Competency in basic HTML, Excel, and Keynote/PowerPoint
Strong communication (written and verbal), influencing, negotiating, listening and interpersonal skills to effectively develop / maintain productive internal and external relationships.
Strong internal networking skills to solicit information and integrate industry best practices to the organization
Must Have
Bachelor’s degree in business or healthcare-related discipline, master’s degree/pharma industry experience preferred
Experience in omnichannel marketing analytics and in cross-functional cooperation regarding functions and markets
Strong communication (written and verbal), influencing, negotiating, listening and interpersonal skills to effectively develop / maintain productive internal and external relationships.
Strong analytical, interpersonal, and partnering skills
Ability to understand and influence in a highly matrixed environment
Demonstrated strategic business planning abilities and superior customer management skills
Nice-to-Have
Pharmaceutical Industry experience
Good working knowledge of relevant industry codes of conduct/practice
Additional information:
As part of our commitment to provide opportunities for all colleagues to grow and develop, we encourage colleagues with the appropriate skills and experience to apply
Although the position has been advertised as full time, we encourage those employed under flexible working arrangements to apply. Colleagues working under such arrangements may be able to negotiate flexibility in their working hours or job share arrangements.
Please contact your manager or your Talent Acquisition or HR Partner with any queries.
Work Location Assignment: Flexible
At Pfizer we care about our colleagues’ wellbeing and offer a range of great benefits for them, including:
Paid parental leave
Access to Health & Wellness apps
Career Growth Experiences program
Recognition & rewards program
Paid volunteer days
Life Insurance Benefits
Pfizer Learning Academy access to top content providers
Access to flu vaccines & skin checks
Options to purchase additional leave
Salary packaging & novated lease options
*Benefits listed may vary depending on your position and location and may be subject to change.
Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.
If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.
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