Optimisation & Tagging Specialist

Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do. 

Who we’re looking for:

Implement and provide technical expertise on building optimisation experiences for the direct sales channel, and support in developing digital analytics tagging solutions across Virgin Australia's digital platforms. You will ensure implementation best practice, accurate tracking and creating better online experiences for our customers. This is an initial 12-month fixed-term.

What you’ll be doing:

• Implement optimisation experiences across Virgin Australia assets to achieve business outcomes and objectives.
• Help manage and be the SME in optimisation tools such as Adobe Target.
• Support the development and help build optimisation backlogs that will form the Test and Learn roadmap.
• Execute on optimisation efforts across different squads to develop test experiences to improve conversion funnels.
• Design, implement and document customised analytics digital tagging & tracking solutions for digital content.
• Write custom JavaScript & HTML code to develop tagging implementation and governing 3rd party marketing tags within Tag Management Platforms such as Tealium iQ.
• Support in driving best practice for coding, implementation and data integration workflows across MarTech platforms.

You’ll be great in this role if you have:

• Experience in CRO and digital tagging implementation (essential).
• Experience building and implementing A/B, Multivariate testing & Personalisation experiences.
• Technical experience in frontend development and applying it to experiment builds & digital tagging.
• Working knowledge of web analytics tools to analyse customer journeys.
• Background in retail/eCommerce environments.
• Proven abilities in qualitative & quantitative research methods using statistical concepts.
• Coding and practical application of HTML, CSS, JavaScript code and responsive web principles.
• Proven skills with Adobe Target or similar optimisation platforms.
• Experience with Tag Management & similar MarTech platforms, as well as Digital Analytics implementation & tagging solutions.
• Tealium iQ Knowledge.
• Understanding of experimentation concepts & principles to create engaging customer experiences.
• Strong understanding of the current MarTech landscape and associated tools, platforms and practices.
• Knowledge of Customer Data Platforms and CMS and website management tools.
• Interest in CX and UX designs and innovation
• Relevant tertiary qualification in Design Computing, Computer Science, Web Development, Digital Marketing.

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the betterme digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

COVID-19:

The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

Ready to apply?

We’re ready to hear from you. Apply now.