Paid Ads Specialist

The Responsibilities:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
• Work cross-departmentally to align campaign strategies and with overall strategy goals for each client.
• Designing, implementing, and managing marketing funnels tailored to various customer segments - including strategy, messaging & CTA's for all stages of the funnel for maximum engagement and conversion.
• Provide ongoing actionable insights into campaign performance to your manager and the client each month.
• Define, measure, and evaluate relevant paid media KPIs.
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media.
• Oversee and manage overall paid media budget.
• Conduct in-depth keyword and website research, ad grouping and audience targeting.
• Maintain knowledge of industry best practices and new technologies

• Experience working in an agency setting with multiple brands and campaigns within a variety of industry verticals will be highly regarded for this role.
• Possess a minimum of 2 years of experience in Search Engine Marketing (SEM), with a demonstrated track record in effectively managing Pay-Per-Click (PPC) campaigns across Google Ads, Meta Ads and LinkedIn Ads
• Campaign analytical skills across Google Analytics, Google Ads & Meta Business Suite.
• Competition analysis and campaign troubleshooting abilities
• Experienced in handling a diverse portfolio of clients from various industries and managing budgets of varying sizes. 
• Skilled in developing digital strategies and adept at presenting actionable insights and strategic recommendations to clients. 
• Capable of building strong client relationships. 
• Proficient in the technical aspects of digital marketing, including the use of tracking tools, tags, pixels, and Google Tag Manager. 
• Strong analytical skills, with the ability to identify performance gaps, uncover opportunities through data analysis, and effectively communicate these insights to clients. 
• Excellent time management skills, with a keen attention to detail and the ability to prioritize tasks effectively. 
• Outstanding communication abilities, both in written and verbal. 

The Company:

Artesian Hospitality is one of Australia’s largest hospitality groups. With over 15 years’ experience the group owns and operates a portfolio of diverse brands across the hospitality sector. We employ over 400 staff and welcome more than 1 million people annually! Our “Experience first” attitude ensures that every restaurant, nightlife, and day life venue is built with a world class focus on service, design, innovation, and atmosphere.

The Perks:

• 50% Discount across all Artesian venues!
• Amazing career progression opportunities
• Centrally located, close to public transport