Paid Media Manager

Orange Line is not like other digital marketing companies.

We are a consulting-led agency. What does that mean? It means our sole focus is driving
profitable growth for our client's business.

It means we are platform and channel-agnostic. We look at where clients want to go and tell
them the best way to get there, even if that means taking a road less travelled.
We work with some of the world's best-known companies, including innovative scale-ups,
large global brands and private equity firms, to deliver visionary yet pragmatic solutions to
their unique challenges.

We (and our clients!) consider us experts in: media buying & advertising, creative, SEO, social
media management, content, web analytics & attribution, website development, conversion
rate optimization and UX/ UI consulting. We use our expertise and skills to help our clients
drive fast profitable growth for their business.

We service clients in Australia and the US with most of us based in our Sydney office and
some key team members working remotely around the world. We are currently operating
on a hybrid model with Tuesdays and Thursdays in the office.

Our company culture is one of innovation, diversity and excellence. Most importantly, we
genuinely care about each other, which makes working at Orange Line that much better!
About the role
We are looking for a Paid Media Manager to manage a range of clients across a diverse
range of verticals. Someone who can adapt well to the Orange Line mantras of proactivity,
flexibility, and dedication.
This role is a blend of in-platform execution and client management and strategy.
If we were to sum up this role in one line it would be: striking a balance between in-platform
management, client management, and strategy.
You will be responsible for

• Responsible and accountable for the success and growth of your client patch and your direct reports
• In-platform management and execution
• Representing the agency and your team in day to day communications and servicing of your clients
• Develop an intricate strategy for the client that defines investment, channels and targeting
• Research and identify new channels and platforms to achieve business goals
• Provide insight, analysis and guidance to client and team on campaign optimisation and opportunities
• Collaborate with the wider digital teams (SEO, Creative etc.) to effectively plan and deliver campaigns in budget to timeline
• Be innovative and passionate in your space and endeavour to mentor and train junior team members
• Set the standard for best practice across all channels and platforms
• Implement continuous test and learns
• Implement team and company processes to help improve overall team effectiveness and efficiency

About you

• 3-5 years Paid Search experience is crucial
• Experience with at least one other major marketing channel or platform (e.g. GMP, a programmatic DSP, Facebook Ads, etc.)
• Experience working across multi-channel clients (at least one other channel such as Display, Video, Paid Social, etc.)
• Knowledge of tracking performance campaigns (Google Analytics, tagging, ad serving, click tracking, call tracking)
• Logical and analytical approach to problem solving
• Effective and efficient working style and approach to management & mentorship
• Take pride in your work and care about the people around you because we are a family oriented agency

What's in it for you

• Awesome office located 15 minutes walk to/from Central Station
• Orange Line is a company that believes in work/life harmony and flexibility
• Permanent hybrid model with Mon/Wed/Fri working from home and Tue/Thu in the office
• You will receive excellent avenues for learning & development. We set clear goals and milestones: so when we grow, you grow.
• You will work with a mix of brands and industries here in Australia and internationally
• Work alongside subject-matter experts who've been working at that level for years, giving you breadth of knowledge and experience
• Monthly organised social events, like brewery tours, boat parties, cheese making - and maybe you can suggest the next one!
• We are super inclusive and are open to everyone and everything. Have a say in the team, the culture, and the agency as a whole

The salary for this role starts from $85.000 excluding super, based on experience and qualifications.