Principal Content Strategist And Head Of Digital

The National Gallery is seeking an experienced leader and specialist in content strategy, communications and digital engagement to drive its ambitious vision, innovative approach to content and focus on national engagement. This role is pivotal in deepening the Gallery’s engagement with audiences, growing its community of supporters, and attracting and building strategic content partnerships. 

Joining the Marketing, Communications and Visitor Experience Portfolio, you will develop and lead a Gallery-wide, content and digital strategy, ensuring the amplification, impact and reach of the National Gallery’s collection, program and agenda. 

Leading the Content and Digital team of over ten staff, you oversee digital platforms, engagement and content creation, ensuring that the Gallery’s content and online presence is distinctive, purposeful and contemporary. The department is responsible for managing the National Gallery website and platforms, the imaging studio and digital asset management system and content production and distribution including videography, photography, editorial and content partnerships. 

The role is also responsible for the development and maintenance of content and technology for the Gallery’s website and supporting platforms, working in collaboration with IT and external vendors. The role has oversight of key projects, procurement and contract management ensuring Gallery policies and processes are followed and quality outcomes are delivered.

As a senior leader you will contribute your creativity and expertise to practices, policies and processes that will positively shape the future of the National Gallery.

An order of merit may be established from this selection process and may be used to fill future identical vacancies over the next 12 months. Selection may be based on application and referee reports only. If you do not wish to be added to an order of merit, please notify us in your application.

The role of Principal Content Strategist and Headof Digital is an ongoing full-time role reporting to the Assistant Director, Marketing, Communications and Visitor Experience. 

In accordance with the APS EL2 work level standards, you will:

• Develop and lead the implementation of the National Gallery’s content and digital strategy; working proactively to optimise and broaden the National Gallery’s reach, impact and profile across Australia and internationally.
• Provide high-level leadership in the development, management and operation of the Content and Digital function, including team performance and culture, ensuring positive alignment with the National Gallery’s objectives and financial imperatives. Ensure effective management of projects, procurement and contracts, negotiating highly complex issues where required.
• Proactively develop and manage strategic relationships and partnerships, keeping abreast of relevant trends and activities, delivering on stakeholder expectations and identifying opportunities to advance the Gallery’s content and digital strategy. 
• Lead the team in planning and managing projects and programs of work across digital platforms, content, digital imaging and digital asset management. This encompasses the National Gallery website, digital asset management system, audio tour platform, films, photography and videography, podcasting, learning initiatives and a wide range of deliverables for the national collection, exhibitions, programs, marketing and brand. 
• Take a key role in the stewardship of strategic relationships and delivery of high profile projects including The Annual publication and the American Friends of the National Gallery of Australia. 
• Work collaboratively across the Gallery and externally to build and sustain engaging relationships with artists, creatives and partners to elevate and amplify content and digital outcomes. Ensure effective collaboration with different work areas in the creation of strategy, content production and digital engagement including Curatorial, Learning, Programs, Marketing and Communications.
• Lead and manage change, analyse performance and take responsibility for continuous improvement processes with a view to providing high quality digital engagement, best in class user experience and brand-aligned innovation. 
• Oversee the preparation of reports, briefs, and correspondence for presentation to Senior Management, the National Gallery Council, committees, or other entities and provide information in a timely manner.

To be eligible for employment with the Gallery, you must:

• be an Australian citizen
• complete a police check
• Hold relevant qualifications in the communications, marketing or digital engagement field or equivalent experience

HOW TO APPLY

You should provide a tailored CV (maximum of three pages) along with a statement of no more than two pages that outlines your skills, capabilities and experience, against the ‘Our ideal candidate’ information above. 

In your statement response you should keep in mind the capabilities and behaviours required to be successful for this role, as identified in the ‘Who are we looking for?’ section. 

Try not to duplicate information that can be found in your CV but do highlight any specific examples or achievements that demonstrate your ability to perform the role.

As part of your application process, we ask that you also complete the personal particulars form as well.

To apply for this role please forward your application to

The National Gallery is one of Australia’s leading visual arts institutions. The National Gallery is based in Canberra and is a vital part of the Australian cultural landscape. Our Purpose is to collect, preserve, promote and share the national collection of art. The Vision of the National Gallery is to be the international reference point for art in Australia, inspiring all people to explore, experience and learn. Our Values include Boldness, Integrity, Respect, and Excellence.