Product Marketing Data & Measurement Specialist (Ctv)

A titan in the digital advertising sector and a key player in smart technology innovation, is renowned for its data-driven approach to creating immersive advertising experiences. Their commitment to leveraging cutting-edge analytics to understand real-time consumer behavior is at the core of their mission to redefine advertising standards. Due to strategic expansion, they seek a Product Marketing Data & Measurement specialist to join their vibrant team in revolutionising product offerings through data insights.
 
Key Responsibilities:

• Lead the development and execution of advanced data and measurement solutions to improve product-market fit and increase market penetration in ANZ & Southeast Asia.
• Develop comprehensive go-to-market strategies for new data and audience solutions, ensuring their successful introduction and adoption.
• Empower sales teams with the tools and knowledge necessary to effectively communicate the value of data and audience solutions to clients.
• Influence the data and measurement product roadmap based on sales feedback and market analysis to prioritise development initiatives.
• Cultivate strategic industry partnerships to reinforce the company's position as a leader in innovative advertising solutions.

Desired Skills and Attributes:

• A minimum of 8 years' experience in media, advertising, or related fields, with a significant focus on AdTech/MarTech, CTV/TV, and programmatic advertising.
• Comprehensive knowledge of the digital and CTV advertising landscape, particularly within Australia.
• Expertise in data analytics and the ability to derive actionable insights from complex data sets to inform product strategy and development.
• Exceptional communication skills, capable of developing and delivering clear, persuasive narratives for both internal stakeholders and clients.
• Demonstrated ability to manage complex projects with diverse teams, showcasing strong leadership and collaboration skills.

Why Join?

This role offers the chance to be at the forefront of advertising innovation, working within a team that values data-driven decision-making and creativity. You'll contribute to cutting-edge projects that blend technology and advertising, using data to drive significant industry changes. The environment is fast-paced and focused on growth and innovation, providing ample opportunities for professional development and creative exploration.

Apply now and one of the White Bay team will reach out to you very soon.
 
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