Product Marketing Manager

About Access4

Founded in 2016, Access4 started as a vision to bring collaboration software and solutions to the MSP market; an automated, singular platform to sell, provision and invoice customers. Today, this platform is known as SASBOSS® and offers product development with best of breed providers and end-to-end partner enablement to succeed in the market. From these beginnings and with 100% growth year on year, Access4 is the leading provider of enterprise communications to suit evolving technology and growing business needs.

Role Purpose

We are seeking a dedicated and collaborative Product Marketing Manager (PMM) who is competent and capable to work at the intersection of product development, marketing, and sales. Their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Responsibilities:

1. Develop and execute marketing strategies for the product!
2. Analyse market trends and user behaviour
3. Positioning and messaging on product value proposition 
4. Target market identification 
5. Content creation 
6. Campaign development. 
7. Customer feedback 
8. Collaborate with the Product and GTM teams for successful product launches.

Key StakeholdersDirect reports:NilInternal:Access4 Product & Technical teams.External:Wholesale providers, Third party Carriers and Access4 partners.

Target Achievement
• PMM’s plan strategies and carry out campaigns on how they can bring interest in their products and services.
• Reach a certain market and achieve the plan, one must be able to do the duties of this job.
• Collaborate with Product Managers and Go-To-Market Team to influence improvements in service adoption.
• Support sales enablement and product collateral development.
• Conduct market research to identify partner and end customer needs in line with market trends.
• Support the Learning & Development team with Product content creation.

Selection Criteria

Experience

• Proven experience with data analysis
• Storytelling
• Empathy and Advocacy
• Multi-management/working cross-functionally.
• Communication
• Team Player and Collaborator
• Problem-Solver
• 3-5 years’ experience

Skills

Selling your skills is an important part of being a successful Product Marketing Manager. After all, what good is it having an array of qualities, if you can’t show them off?

To shine as a PMM, lean into your innate creativity. Seek fresh perspectives, draw inspiration from unlikely sources, and apply an inventive lens. Bring bold ideas to the table, even if they ruffle feathers. Let your message ring with authenticity and heart.

• Translating client problems into marketing solutions
• Communicating with empathy and clarity
• Juggling multiple clients and their numerous projects
• A proactive and collaborative attitude with a strong commitment to the success of the product team and the overall organization.
• Attention to detail, multi-tasking, and time management experience.
• Excellent written and verbal communication skills.