Brand & Product Manager

About Us

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play.

At Mattel we are at our best when every member of our team feels respected, included, and heard. We are committed to facilitating a diverse and inclusive workplace that values and shares an infinite range of ideas and voices that evolve and broaden our perspectives. We also aim to create a family-friendly workplace that makes it possible for our team to more easily balance family life and their work at Mattel. This culture has been recognised by our team and Mattel ANZ have been certified as a Great Place to Work company!

The Opportunity

Mattel Australia & New Zealand are seeking a proactive and team-oriented Brand Product Manager to join our Marketing team! This is a fixed term contract (Maternity Leave cover) role commencing in August 2024 for a period of 8 months. 

The right candidate for this role will have previous experience in a Brand and Product Manager role, have effective communication skills, attention to detail, and will be excited to join a purpose drive, fun (we sell toys!) and fast paced organisation where no two days are the same.

As a Brand Product Manager, you will be responsible for: 

• Serve as the main liaison between Global Brand Team (GBT) and APAC markets, handling product and brand requests, and consolidating information.
• Take ownership of the portfolio, driving reviews, presentations, and timelines
• Increase annual sell-through rates.
• Develop product ranges based on consumer, retailer, and competitor analysis, aligning with business targets.
• Collaborate with Marketing Manager and Sales team to present product ranges to retailers.
• Lead SKU management, including excess stock, consumption modelling, and lifecycle management.
• Consult regional market teams to ensure range profitability and alignment with trends and sales strategies.
• Analyse competitor activity to identify product and pricing opportunities.
• Assist APAC in reaching GSV targets and create new opportunities with regional teams.
• Review sales performance regularly, recommending adjustments as needed.
• Plan and implement new product introductions in conjunction with Senior Marketing Manager
• Lead portfolio discussions in sales regional review meetings, analysing forecasts and key performance indicators.
• Manage communication of current year sell-through performance and forecasts
• Analyse consumer research and data to identify market opportunities.
• Liaise with global and regional Mattel offices on brand and product issues.
• Stay updated on toy market trends and competitors' activities.
• Inspire, engage, and influence others effectively.
• Build future year range for portfolio growth, identifying market opportunities.
• Provide advice and training on new products to Consumer Affairs and Sales staff.
• Deliver regular product performance reports to the business.
• Take ownership of outputs and timelines in line with business needs.
• Regularly collaborate with Senior Marketing Manager and local teams.

Experience, knowledge and skills we think the right candidate will hold:

• Tertiary qualified in Commerce, Marketing, Business Management, or other business-related disciplines.
• Previous experience as a Brand or Product Manager (1-2 years). Experience in FMCG or consumer goods environment is preferable but not required.
• Experience in range management, including pricing and forecasting.
• Thorough understanding of standard marketing techniques including: financial / sales and marketing analysis, retail performance analysis, and promotions.
• Experience working with retailers to execute commercially viable business plans.
• Experience in briefing and working with external agencies on marketing campaigns.
• Experience in managing budgets.
• Strong analytical skills, with the ability to utilise data for accurate analysis and reporting.
• Ability to identify multiple solutions to complex problems and recommend the most effective course of action.
• Well-developed planning and organizational skills – a disciplined and results orientated professional, you value follow through and take pride in delivering.
• Standout communication skills – you will have the ability to inspire, engage and influence others to collaborate and achieve together.
• The ability to thrive in a fast paced environment, dealing with multiple stakeholders and the capacity to keep a number of balls in the air. You will also be a self-starter who is motivated and able to work both autonomously and as part of a collaborative team.
• Team oriented, comfortable working in a team environment.
• Able to travel overseas as required; must have valid unrestricted passport.

Does this sound like you? Are you excited in the opportunity to work with iconic brands and drive commercial success? If so apply now!