Senior Copywriter

SENIOR COPYWRITER:  

How many runs did Michael Bevan need off the last ball in the infamous 1996 one dayer to beat the West Indies? If your answer was four, you’re ripe to join the Sportsbet creative team. 

We’re looking for a Senior Copywriter to help us bring excitement to life for our customers and create iconic campaigns that get talked about at every pub/bowlo/RSL/carpark in Aus.

About Us

PMG is a professional services business that specialises in media. Managing over $170m in client media investments, our core purpose is to build business outcomes through the strategic application of media. We deliver connected strategy, planning and execution, deeply connected through data through out PMG “Plan to Grow” Method. We fiercely believe that competitive intensity exacts value our client and fuels market share. Every person that joins the team is part of something bigger. An ecosystem of insight, planning and decision-making striving to better the outcomes of our clients every single day.

Note - This role will be based with Sportsbet

Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

We have over 1,300 team members at Sportsbet but as part of the Flutter Group, we’re a true global player.

Key responsibilities include: 

• Interpret creative direction and adapt insights from creative briefs into memorable concepts
• Manage integrated campaign production, including shoots  
• Ability to write in a tone of voice that fits the Sportsbet brand
• Lead projects from brief to finished product 
• Work and collaborate with other creatives to deliver projects on time
• Contribute to the concepting and writing process of long form original video content 
• Work closely with the social media team to create proactive content
• Ability to write and concept for TVC, radio, print and online

Requirements: 

• 7+ years experience creating campaigns across TVC, Radio, Print, Activation, digital and social
• Able to work across multiple projects against tight deadlines if required; able to brief others to do the same and manage to ensure outcome of a high standard
• A genuine love of Sports and Australian popular culture

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch. 

Read more about our contribution to Flutter’s global Positive Impact Plan.

Need To Work Flexibly? 
We know flex means different things to different people, let us know how we can support you to be your best.