Senior Digital Analyst

Creative Juice SA is seeking a passionate and talented Digital Analyst with broad knowledge and skills to become an integral member of our client’s exceptionally positive, collaborative team.

The company:

Based in the Adelaide office and with the opportunity to collaborate across both Adelaide, Melbourne and the Head Office in Canada, this company has established itself as a global leader since 1978.

Working in the for-profit professional services industry, with a primary mission on delivering exceptional financial results for their clients, through innovations in strategy, technology, cross-market research, purchasing, media and operational processes.

Their focus and dedication supports their clients to make a tangible difference in the advancement of medical research, technology, equipment and overall care and services to local communities through high-profile lottery based programs for charitable organisations such as the Hospital Research Foundation and Royal Melbourne Hospital.

The role: 

Reporting to the Marketing Manager, the Digital Analyst will partner with internal marketing stakeholders and external vendors in the development and execution of digital marketing assets. Leveraging data-driven insights, this role aims to optimize advertising spend and enhance customer experiences to increase traffic, conversions and overall sales both on and offline.

With a lens towards ROI and optimization, this role will help the organisation better understand and improve digital touchpoints, create measurement frameworks, identify and prioritise opportunity areas, contribute to special projects and help install a data-driven mindset to the organisation.

The Digital Analyst position is a crucial role, providing the foundations for success for their clients. Working closely with the Marketing team to produce best-in-class solutions, offer unparalleled insights and deliver against targets.

You have an acute attention to detail, and are excited to work with market leading partners & technologies. Most importantly, you are passionate about forward thinking, strategic and data driven digital marketing solutions that impact results.

You are a confident and capable communicator who enjoys working collaboratively as well as autonomously.

Responsibilities:

• Work with marketing team and vendors to optimise online and offline tracking, testing strategies as well as influencing the recommended paid media strategy driving for ROI.
• Help in understanding the consumer journey and optimise owned and paid touchpoints for impact (awareness or conversion).
• Advise on the creation of digital assets and content for campaigns and touchpoints by collaborating with marketing leads and function as the digital media subject matter expert, providing guidance to the digital design and site experience teams on best-practices and optimisations.
• Execute ongoing monitoring, reporting and pacing updates for weekly and monthly spend, channel activity with analysis, insights and recommendations as well as reporting on key SEO metrics and optimisations.
• Execute testing of campaign elements such as but not exclusive to creative, audience and landing page experience for continuous optimisations and identifying opportunities for future improvement.
• Execute SEO best practices and content optimisation conducting SEO audits as well as partnering with Product Management to deliver on an optimised SEO roadmap.
• Determine and optimise LTV frameworks that will work to optimise and drive consumer loyalty and retention.
• Recommend and train team on new tools that will enable a data driven/led mindset and processes.

About you:

• 7+ years of experience managing digital marketing campaigns and budgets.
• Experience in SEO methodologies and best practices.
• Knowledge of measurement methodologies including multi-touch attribution and media mix modeling.
• In-platform experience in Paid Search, Paid Social, Display, remarketing and Affiliate.
• Experience with standard industry tools (SEO and analytics platforms), SEMrush, Google Analytics, Google Search Console, core web vital tools, etc.
• Experience using site analytics tools such as Google Analytics and Looker with strong analytical skills and ability to measure the success of campaigns.
• Experience with Salesforce a major asset.
• Exceptional attention to detail.
• Fantastic organisation and time management skills.
• Excellent verbal and written communication skills.
• Elite problem-solving and critical thinking skills.
• A strong desire for continuous development and learning.
• Ability to work as an effective team member.
• Analytical thinking and strong problem-solving abilities.
• Ability to build rapport and collaborate with others within the company and externally.
• Understanding of consumer behaviours and industry trends.

If you feel this is the perfect role for you, please click APPLY now.

If you are interested in learning more and having a confidential chat, please contact Sandy Aspinall, Creative Juice SA Recruitment on 0431 418 ***.

All applications and enquiries will be kept strictly confidential.

The role is based on-site in our client's Adelaide office, we are unable to consider applications from candidates seeking remote working opportunities.