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Our client is a well known market leader with a large online presence and instantly recognisable brand. Due to the ongoing success of the business, a new position has been created for a Senior Digital Analyst.ROLE:
- Work within Scrum Teams to understand strategic product road maps to improve customer experience and revenue generation initiatives.
- Analyse and identify opportunities to increase website conversions
- Deliver proactive data insights and act as the single source of truth for all digital product related initiatives.
- Deliver a range of data driven insights projects that could include but not be limited to; Experimentation, A/B Testing, Customer & Product Insights, Performance matrix development and analysis, Customer Lifetime Value Analysis, Behavioural Modelling, development of Dashboards, automated reports and self-service analytics solutions.
- Partner with internal teams and stakeholders to present insights and solution to the wider business to implement and action.
As the successful applicant you will come from a strong background working in a Digital Data environment, preferably with a digital product development focus. You will be able to demonstrate;
- Strong stakeholder engagement skills with the ability to gather and define requirements, negotiate timelines/deliverables, present analysis, insights & strategic recommendations.
- Experience delivering digital product analytics initiatives leveraging techniques that may include but not be limited to; Experimentation, A/B Testing, Customer & Product Insights, Performance matrix development and analysis, Customer Lifetime Value Analysis, Behavioural Modelling, development of Dashboards, automated reports and self-service analytics solutions.
- Experience working with SQL to extract, manage and manipulate complex data sets in preparation for analysis (SQL Server, Oracle SQL, Teradata SQL, MySQL etc)
- Technical proficiency with Web and Advertising Analytics tools such as Adobe Analytics