Senior Director Of Marketing

Looking to join a fun-loving and inclusive culture that has your back? Our fast-growing and dynamic company provides a life experience that supports your professional growth and personal well being.
With offices around the world, ServiceRocket's five-star products and services help tech giants like Atlassian, Salesforce, and Workplace from Meta get the most from their software. We enable fast-growing companies to take off. And so will your career!
Our mission at ServiceRocket is to be coveted by innovative companies as the single most reliable partner in the acceleration of their growth.
This role leads the Marketing team and develops a comprehensive strategy to drive growth for our software services. It will be responsible for crafting a compelling brand narrative, building and executing marketing campaigns across all channels, and generating qualified leads for the sales team.
Responsibilities

• Manage cross-functional planning, development, and timely execution of key marketing initiatives.
• Lead a high-performing marketing team, fostering a culture of creativity, collaboration, accountability, and data-driven decision making.
• Lead marketing initiatives with a personalized and relationship-oriented approach, focusing on the intangible aspects of value and the overall customer experience.
• Collaborate across stakeholders including services management, sales, finance and analytics to develop integrated strategies and goals.
• Lead the development and execution of a comprehensive events program.
• Identify and leverage new marketing technologies to optimize campaign performance.
• Provide visibility into marketing campaign results, measure campaign effectiveness, and influence future decisions to optimize campaign strategies.
• Manage marketing budget with accountability for marketing ROI.
• Present data to different audiences and collaborate with leaders to share new projects, insights, metrics, learnings, and more.
• Leverage lead and conversion data as well as attribution models to identify opportunities by channel, touchpoint, and audience segment presenting actionable insights to launch and lead marketing projects.
• Stay abreast of the latest marketing trends and technologies, identifying and implementing new approaches to optimize marketing effectiveness.

Skills

• Ability to deliver scalable marketing plans from concept to delivery, including an ability to prioritize and manage multiple projects, effectively driving to measurable results.
• Strong executive presence, cross-group collaboration, and communication skills that drive influence among the senior leaders across a highly matrixed and global organization.
• Demonstrated track record of success in integrated marketing and communications, with effective writing samples.
• Excellent team leadership skills and experience.
• Relationship marketing, ability to understand and address the unique needs and challenges of clients in the service industry, putting emphasis on building and nurturing long-term relationships with customers and partners.
• Ability to look through the lens of services: intangible value communication, craft compelling narratives around success stories, services differentiation and value proposition.

Qualifications

• 15+ years of experience in B2B marketing leadership, in the software services industry.
• Proven track record of developing and executing successful marketing programs that drive lead generation and brand awareness including series of events.
• Strong understanding of Marketing analytics and ability to leverage data to inform decision-making.
• Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.
• Passion for building and leading high-performing marketing teams.
• Deep understanding of the software services industry and current marketing trends.
• Experience working with third party vendors, especially for Web design.

Good to have: * Experience with marketing automation/intelligence tools (HubSpot, Clearbit, ZoomInfo, or equivalent).

• Expertise with data visualization/modeling tools (Google Data Studio or equivalent).

This position is not eligible for visa assistance/sponsorship or relocation assistance. Although the position is hybrid/remote, preferential consideration will be given to candidates based locally to the country's office in order to better collaborate with our team.
With a competitive salary and career pathway to advance your skills, you'll reap the rewards of growth with ServiceRocket's unique Share the Fruit program and an opportunity for stock options. Our generous health and wellness benefits allow you to care for yourself and loved ones. We also offer monthly stipends that support how you work and encourage a healthy work life balance.
Wear the Rocket and come grow with us!