Senior Email Marketing Executive

About us
Known best as the 'Undisputed King of Trainers', JD Sports is one of the biggest and best global Sports Fashion brands across footwear and apparel.
Founded in 1981 in Greater Manchester, JD Group has achieved remarkable growth through rapid global expansion, now standing as the leading global sports fashion retailer. With over 3,400 stores worldwide, we offer unparalleled service and style to all our consumers, striving to inspire the emerging generation through a captivating connection to the universal culture of Sport, Music, and Fashion.
In 2017, JD Sports first established itself within the Australian market and has since expanded to 59+ stores in NSW, VIC, QLD, WA, SA and TAS with many more to come!
The Role
Working at JD Sports is a state of mind, an attitude and way of challenging the norm. We do not conform; we pave our own path and are elite within our field. At JD Sports, we carefully curate our products to give our customers the most exclusive ranges from the most elite brands, and we apply the same strategy to our talent. We are passionate, talented, dedicated, proud, and hungry for success and we want like-minded individuals to join the movement.
And now, we are on the lookout for a Senior Email Marketing Executive to develop JD Sports CRM communications and best practice across all our Australian & New Zealand markets.
The Senior Email Marketing Executive will ensure AU and NZ are hitting key targets such as data base growth, engagement rates, OP and CTR and will work closely with internal teams to drive roll-out of the latest developments in CRM. By analysing performance via our reporting and CRM tools, the Senior Email Marketing Exec will be the main source of expert knowledge for the wider team and will utilise this to support and develop the wider team.
You will be responsible for, however not limited to the following duties:

• Deploying and managing Email Marketing campaigns including weekly sends, automated sends and strategic campaigns that all contribute to targeted session, revenue and conversion figures
• Managing database health to ensure deliver-ability and IP reputation are at targeted levels and make sure any actions for improvement are completed
• Gaining a detailed understanding of the JD Sports customer life cycle to implement regular testing in order to optimise communications across all channels and at all touch points of the customer life cycle
• Defining, proposing, and implementing segmented and promotional email and app communication plans in line with trade, brand campaigns, JD campaigns and market relevant messages
• Assist with the implementation of new business tools in order to develop the CRM output and return
• Working with the market multichannel team, merchandising teams and brand teams to plan promotional email and app campaigns promoting key product areas and brand messages
• Analysis and measurement of email and app performance and bench-marking against market competitors and leading retailers to define market trends, customer behaviour and industry best practice
• Develop a full testing plan for across the entire email funnel in order to derive improvements for each stage of the journey to improve performance across all CRM KPIs
• Manage 3rd party review services including Feefo and Trust Pilot to improve the customer experience and remove any customer pain points
• Constantly stay up to date with new technology, competitor initiates and JD performance to highlight potential opportunities within CRM
• Analyse, monitor, and test push notification and message centre results from send times, message formats and segments to ensure constant improvement is made to the communication plan
• Create and implement an app download plan to reach targeted app downloads each week
• Understand in detail effective mechanisms, channels, advertising and initiatives that can be used to increase the visibility of the app to drive downloads and usage amongst the target JD consumers

Who You Are

• 1-2 years' experience in a similar role
• Experience of working within an app platform is preferred, but not essential
• Qualifications in Marketing or similar qualifications is highly advantageous
• A strong understanding of the Australian digital market
• Proven experience in Customer Service is preferred
• Data driven and highly analytical
• High attention to detail
• Ability to work in a high-pressure environment, whilst managing multiple priorities
• Proficient in Excel and Google docs
• Strong written and verbal communication skills
• Ability to work autonomously and in a team environment

What's in it for you?

• Monthly culture committee events
• Central CBD location
• Pre-pay day lunches
• Referral bonus scheme
• Training and development to evolve and shape your career
• Opportunity to progress across all areas of the business including Retail, Support Office and our Distribution Centre
• Treat yourself with our attractive staff discount! This can also be used for friends and family
• Access to our Employee Assistance Program & Mental Health champions

We are passionate about connecting with skilled and dynamic individuals who are invested in their development, so that together we can evolve our brand's success, alongside evolving your career.
What are you waiting for? Apply today and kick start your JD Sports Journey.
Please note, be applying for this role you consent for us to complete a VEVO Check in order to verify your Australian Working Rights where required.