AddressAbout Us:
Supercheap Auto is proudly part of Super Retail Group, one of Australasia’s Top 10 ASX listed retailers. Led by our CEO & MD Anthony Heraghty (winner of the Australian Retail innovators 2021 Inspiring Retail Leader Award) our group purpose is to inspire our customers to make the most of their leisure time.
About the role:
Supercheap Auto, an iconic brand of the Super Retail Group are seeking a Senior Manager of Performance Marketing who will be responsible for providing Performance Marketing thought leadership to SCA, for driving traffic to SCA’s stores and to the websites through SEO and Performance Marketing activities and contribute to the creation of engaging content for SCA’s digital channels. The role is responsible for Search Engine Optimisation (SEO) and Performance Marketing via key channels include paid search, google shopping, affiliates, retargeting, marketplaces and paid social media.
Reporting to the Head of Marketing, the successful candidate will work closely with the Group Omni Digital Product Owners and Head of eCommerce to lead the traffic plan and deliver relevant traffic elements the Omni Digital strategy.
Each day will bring something different but the key responsibilities of this role will be:
- Works with the Head of Marketing and the Head of eCommerce to create and deliver digital marketing components of the Omni-Digital strategy, including the Digital Marketing budgets and traffic targets
- Lead the development of the traffic plan across paid and organic search, paid social and affiliates
- Work with the Marketing and Group Personalisation team to optimise organic social, email and referral traffic
- Responsible for optimising traffic to SCA’s stores and digital channels through optimisation of search engine results, implementing keyword strategies and monitoring their impact
- Support the development, execution and optimisation of PPC strategies for SCA
- Conducts keyword and competitor research to identify content and product opportunities
- Monitors and reports on SEO & Performance Marketing performance against targets set in the Omni Digital strategy
- Maintains team motivation and provides feedback and opportunities for team members to improve skills and work performance
- Ensure ongoing development of personal skills/knowledge to enhance continuous improvement by creating and actioning personal development plans and networking activities
About You:
To be successful in this role, you will be a results driven and outcome focused individual, you will also bring:
- Demonstrated experience in SEO & Performance Marketing, including experience in owning a marketing budget, developing marketing strategy, and managing vendor relations
- Experience in affiliate strategy development and optimisation
- Knowledge and understanding of eCommerce, Google Analytics, SEO, SEM, EDM, Social Media, Performance Marketing, and Affiliate Marketing
- Experience with integrated campaign management and digital campaign optimisation including Google Ad campaigns
- Experience managing large amounts of data, with a quantitative skillset to determine effectiveness of marketing spend
- The ability to lead, manage and coach the performance of teams
- Tertiary qualification in Marketing or eCommerce - desired
We Offer:
- Flexible work arrangements, hybrid set up between the office and home
- Commitment to your professional development with ongoing opportunities for progression
- Generous Team Member Discounts across all Super Retail Group brands
- Perks Program including discounts on health and well-being, entertainment, travel and accommodation and more
Our Culture of Inclusion
As an Equal Opportunity Employer, and Super Retail Group strive to create an inclusive environment for all employees. We welcome applicants from diverse backgrounds to apply to any of our vacant positions.
Application
Interested candidates for this role should submit an up-to-date resume and cover letter detailing their specific skill and experience. Shortlisted candidates may be requested to participate in a one-way video interview as part of our selection process.
