AddressBe the digital champion of #1 beauty brand in the world. Plan and execute the brand's digital touchpoints, elevating brand presence and expression.
ABOUT THE JOB
- Building and executing the brand online strategy to meet consumer expectations and drive commercial opportunities
- Overseeing the owned touchpoint of brand website
- Constructing content and marketing activation plans for e-retailers & pure players with the objective to influence retailers and gain synergies between brand digital activities, content strategy and e-retailer strategies
- Ensuring consumer trends, insights, path to purchase and behaviours (online and offline) are integrated into decision making
- Monitoring the state of market, consumers and competitors by reviewing e-business market information on mergers, acquisitions, launches, trends and through regular e-store visits and assessments
- Tracking trends and acting on insights to optimise e-retail SEO and brand SEM
- Collaborating with brand team members to facilitate the conversion of KPI's, delivering clear objectives (digital and data collection based) and providing insights to help with decision making and improve user experience
- Collecting, analysing and interpreting information derived from all data sources to generate insights, track ROI and make constructive strategic decisions and recommendations to management
- Working closely with media & digital agency and e-commerce partners.
ABOUT YOU
- You have previous experience within an ecommerce/digital Brand Manager role within a similar environment
- You will have high level of attention to detail and accuracy, with excellent communication skills
- You will be able to work within budgets and tight deadlines
- You will have great analytical skills to provide accurate and on point reporting
- You will be adaptable to a fast paced environment with a readiness to learn
- You will be able to demonstrate initiative, great interpersonal skills, work well in a team
ABOUT THE DIVISION
Our 'high street' division, Consumer Products Division, offers a wide range of colouring, hair care, make-up and skincare brands through main retail channels such as supermarkets and chemists with brands like L'Oréal Paris, Maybelline, Garnier, NYX Professional Makeup & Essie.
