AddressMARS Recruitment are partnering with a rapidly growing health and wellbeing company within the health food industry. Having launched over 40 years ago, this brand is now in countries across the world, with three new product ranges being launched recently.
This is an amazing opporutnity for someone to come in and really own and shape social and content for the business.
Responsibilities:
- A best in class organic and paid Social Media strategy is developed and implemented, including content calendar development and management, content creation, publishing, and community management.
- Collaboration on video and photo shoots with the brand team and content creators; resulting in engaging Social Media content.
- Reports are generated on performance, learnings, and optimisations, and shared with the team and wider business.
- Ensure brand voice and messaging are consistent for each brand and in line with brand guidelines across all content and platforms.
- Develop and implement the annual Social Media strategy across a range of channels to enhance brand awareness, assist in driving customer acquisition, engagement of product, brand, and campaign content, and help with building loyalty and advocacy.
- Monitoring the Social Media of competitors and identify trends the Social Media strategies and plans.
Qualifications:
- A tertiary qualification in Marketing or Communications and/or equivalent marketing or specialist knowledge
- 2-4 years of demonstrated success in brand and social marketing ideally in high growth CPG brands.
- Deep knowledge of social platforms and the ability to craft engaging content.
- A deep understanding of major Social Media platforms including but not limited to Facebook, Instagram, X (…formerly known as Twitter), LinkedIn, TikTok and YouTube
- Experience delivering Influencer Partnership programmes with a strong understanding of the Pre, During and Post campaign stages of Influencer Marketing.
- Passion for their field, our brand, and the market - you will be inspired by other brands in all categories and think about how we translate best in class to inspire content.
- A go getter - Drive to achieve and be accountable so as a team we can make a difference in a fast-paced entrepreneurial environment.
- Highly analytical and curious - able to find insights from the data clearly articulating what is working and what needs to change.
Interested candidates are invited to apply directly to the role with your resume and cover letter outlining relevant experience and qualifications. Alternatively, you can send your application directly to ***************@marsrecruitment.com.au
Kindly understand that we anticipate a significant number of applications, and we will only be able to contact those candidates who have been shortlisted. We sincerely value your interest in advance.
