An exciting opportunity awaits you to join the Event Management Queensland team as a Social Media and Content Coordinator. Reporting directly to the General Manager of Marketing and Partnerships, you will play a pivotal role in writing, managing, optimising, and delivering Social Media and content strategies for our brands. Your primary objective will be to drive audience growth across our digital channels. In this multifaceted role, you will collaborate with our legacy events, such as the Gold Coast Marathon, Toowoomba Marathon and Pan Pacific Masters Games, while also supporting new events. Additionally, you'll closely partner with the Marketing and Consumer department to meet objectives and work hand-in-hand with our Partnership team to execute campaigns for our commercial partners.Above all, we value an individual with a deep understanding of running, sports, a positive attitude, a willingness to collaborate, and a strong team spirit.Key Responsibilities
- Lead content planning and execution for all EMQ events, collaborating closely with the Marketing team to create compelling content for our digital channels.
- Manage the workflow and content scheduling for the Content team, overseeing all aspects of content planning, production, and delivery.
- Capture, film, and edit content for our website, Social Media, and partner platforms.
- Develop and implement Social Media growth and engagement strategies to expand our online and offline supporter base.
- Analyse and leverage Social Media trends, data analytics, and insights to inform content strategies that enhance audience engagement.
- Plan and manage Google Ad and Meta campaigns effectively.
- Work closely with the Commercial team to achieve objectives and execute partner campaigns successfully.
- A minimum of 3 years of experience in the digital/social content space.
- Demonstrate a deep understanding of the Social Media landscape, trends, and various platforms.
- Exhibit the ability to engage with fans across various social channels, understand their needs and preferences, and anticipate their expectations.
- Display effective time management skills and high level of attention to detail.
- Have an understanding of running, sports, and/or the event management industry.
- Drivers Licence