Social Media Content Creator

Who we are:

Daisy & Hen began in 2016, and today we are one of Australia's fastest growing and most loved baby & children's multi brand retailers.

Our mission is to create joy and connection, through amazing customer experiences and our beautifully curated range of products.

In almost 8 years we have grown to a network of 4 stores here in Adelaide, as well as a busy Warehouse, which is home to our online store and HQ. We have lots of exciting growth on the horizon too.

We are proudly an independent female and SA owned company. We are kind, passionate and innovative *and* super proud of our FUN, supportive and rewarding workplace. 

About the role:

This is a new and exciting role in our biz, where you will work closely with the Managing Director, the Digital Team and all key business functions to elevate our Social Media presence and contribute to our growing business.

You will work within a fast paced environment and we have a busy marketing calendar – things move quickly. The Social Media marketing strategy will be set (with your input naturally!), and then it will be over to you to create the content and deliver. 

We are already well established on Instagram for authentic content that entertains, informs and converts. We have grown an organic following of 51k followers that has been a huge part of our success over the last almost 8 years. But, we are ready for Tik Tok to enter the chat (only a minute late) we want to elevate Instagram & our other socials to the next level.

That’s where you come in!

This role will be responsible for continuing to build on our Instagram, and to extend our content to TikTok, Facebook, Pinterest and Linked In too! Our style is FUN, a bit chaotic, candid, relatable and vibrant (just like the lives of our community) with an emphasis on informing, entertaining and converting!

Our super engaged community is waiting to see what you've got for them!

Key responsibilities:

• Conceptualise, develop and create high quality Social Media Content that informs, entertains and converts, in alignment with our brand strategy, tone and style. Video, and static content will be produced for Instagram, Tik Tok, Facebook and LinkedIn.
• Strategise and ideate industry leading Social Media Content (video and still) for seasonal campaigns and promotions, Paid Ads and core / evergreen products and ranges.
• Integrate brand supplied content into this strategy to ensure content is as comprehensive and informative as it can be.
• Work closely with the Digital Marketing Team to ensure a seamless customer experience and brand cohesion across all platforms and touch points (Socials, EDMs, Stores and Website)
• Write captivating shortform copy, in our brand voice to compliment your video and static creative.
• Contribute to our giveaway, influencer and UGC strategy.
• Community engagement on relevant channels, including Facebook groups as required.
• Report on and use data and industry trends to make optimisations and recommendations for new Social Media strategy and campaigns.
• Stay ahead of trends, best practice, emerging technologies, design tools, product knowledge and competitor landscape to ensure we are industry leading and constantly evolving to meet the expectations of our community.

About you…

• You LOVE Social Media – especially Instagram and Tik Tok. You have a comprehensive understanding of all social channels (Instagram, Facebook, Tik Tok, Linked In, Pinterest) and a genuine passion and commitment for staying up to date with industry trends and best practice. You probably had to stop scrolling to read this, right?
• You have photography and videography skills (i-phone is a-ok, but they need to be incredible), as well as editing skills. We want high quality, fun, engaging and informative videos and photos.
• You are a creative visual story teller, with a great eye for detail and the ability to identify high quality content. You must love colour and feel a connection and affinity to our brand style.
• You are genuinely excited by our range of products, and sharing them with our community. You can relate to our audience and can enhance their lives / solve their problems by showing how our products will bring joy and ease to their lives.
• You move fast and can be proactive and reactive as required. You can effectively manage multiple projects, stakeholders and competing priorities in a fast paced environment, while delivering great work. 
• You are self motivated and love to learn. The industry moves quickly, so a desire to learn and stay ahead of trends as well as receive feedback and adapt is essential.

Experience we are looking for…

• At least 1-2 years working in a similar role, creating Social Media Content for a product or e-commerce business.
• Proven success in creating video content for Reels and Tik Tok – send through your best ones!
• Photography and videography skills including editing (Iphone is a-ok, if it meets all the requirements.)
• A comprehensive knowledge of current best practice for Instagram, Tik Tok, Facebook, LinkedIn and Pinterest.
• Canva and basic graphic design experience. 

What we have on offer…

• A full time or part time role in a fast growing, FUN, supportive, flexible & rewarding work place. Hours would be negotiable pending your experience. We would like to offer this role Full Time, but would consider Part Time for the right candidate.
• Work from a fabulous brand new light filled office in Mile End. Sometimes you will need to visit the stores to capture content.
• Seriously good career opportunities, to learn, upskill and grow your career with us
• Employee discount, quarterly team events, a fantastic work culture and more.

Please apply with a cover letter & resume telling us why you are perfect for the job and links to some of your work. The more creative the better.