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Form of workAbout the organisation:
Melbourne Royal® is a member-based, not-for-profit organisation that was formed in 1848 and the purpose is to celebrate agriculture, cultivate events and strengthen communities.
Our Vision is for Melbourne Royal to be globally recognised as a seal of excellence, highly valued for:
- Showcasing food and beverage, produce and producers
- Presenting premier events, including but not limited to the Melbourne Royal Show
- Activating and creating vibrant event spaces at Melbourne Showgrounds.
Every experience with our organisation and our people is designed to bring a smile to your face. From being a valued member to the awards, events and the venues we manage along with every other professional service we provide. We are cultivators of happiness.
In 2021, our organisation rebranded from the ‘RASV’ to ‘Melbourne Royal®’ to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023. The rebranding to Melbourne Royal maximises our opportunities for business growth – developing new awards, new events, new venues, new services and membership and minimises our investment on creating new brands and logos as we innovate and create programs.
Melbourne Royal has an exciting opportunity for a highly motivated individual to take up the role of Social Media & Content Specialist.
Reporting to the Senior Manager, Media & Communications, this role is part of our dynamic marketing team and responsible for designing, producing and sharing a wide variety of static and video content for digital channels including all Social Media platforms for Melbourne Royal, Melbourne Royal Showgrounds and The Melbourne Royal Show.
Your duties will be diverse and multi-faceted, where you will have accountability for curating and building an engaging content calendar ensuring that Melbourne Royal’s brand guidelines and digital marketing strategy are accurately and consistently applied to all digital communications including Social Media.
The main focus of this position is to assist with the design, development and publishing of all of Melbourne Royal’s Social Media content which support overarching marketing campaigns. The role also will continuously explore new ways to reach and engage with our target audiences through Social Media, develop and execute a content calendar that creates excitement and elicits engagement across Facebook, Instagram, TikTok, LinkedIn and YouTube and shoot, edit and producing engaging video content.
Success in this role will drive consistent, relevant traffic and leads across Melbourne Royal social networks and websites and increase sponsor and partner deliverables.
We are seeking candidates who have a tertiary qualification in Business, Digital Marketing or Design, some previous experience in a similar role and will be able to ‘hit the ground running’. Candidates must have a sound knowledge of photo and video editing software, and experience with Adobe CC tools including photoshop, InDesign, Lightroom and Premiere. Video animation skills in Animate or HTML5 will be highly regarded.
It is essential that candidates have demonstratable experience with a range of Social Media networks including Facebook, Instagram, LinkedIn, TikTok and YouTube from both a user and content creator perspective.
You will have a creative mind and the ability to generate interesting and compelling content, excellent interpersonal skills and the ability to collaborate effectively with team members and clients. It would be highly advantageous if candidates have previous experience or knowledge using Google Analytics and Google Ads to track Social Media campaigns to ensure accurate insights.
About our culture and benefits:
Based at the Melbourne Showgrounds, the Social Media & Content Specialist is an integral part of the Melbourne Royal Marketing team, supporting all content needs.
Our Values guide how we work with our clients, partners, each other and in the community. We demonstrate being – fearless, innovative, respectful, successful and working together. We offer a fun and supportive culture as well as the opportunity for flexible work conditions – ability to work from home and at the Melbourne Showgrounds. All employees are provided with a wide range of benefits including onsite car parking, income protection, the opportunity to attend events at Melbourne Showgrounds as well as a great social calendar.
