AddressBuilding on our past. Ready for the future
Worley is a global professional services company of energy, chemicals and resources experts headquartered in Australia.?
Right now, we're bridging two worlds as we accelerate to more sustainable energy sources, while helping our customers provide the energy, chemicals and resources that society needs now.
We partner with our customers to deliver projects and create value over the life of their portfolio of assets. We solve complex problems by finding integrated data-centric solutions from the first stages of consulting and engineering to installation and commissioning, to the last stages of decommissioning and remediation. Join us and help drive innovation and sustainability in our projects.
Benefits: Flexible Working, Pension, Extra Holiday Purchase Scheme, Hybrid Working Model & Many More.
Strategical Website Marketing Manager
Role Context:
As the Strategical Website Marketing Manager at Worley, you will be responsible for developing and implementing strategic initiatives to enhance the online presence of the company. By leveraging your expertise in digital marketing space & leading cross-functional team to optimize website performance, drive user engagement and ensure alignment with overall business objectives. Through data-driven insights and innovative campaigns, you will continually strive to elevate Worley's digital footprint and deliver results in a dynamic and competitive market.
You'll be:
- Managing the development and execution of comprehensive SEO strategies to improve Worley's search engine rankings.
- Implementing A/B testing, user feedback mechanisms, and other CRO tactics to enhance the overall user experience & interface (UX/UI) and drive measurable increases in conversion rates.
- Executing an immediate impact to the brand's website experience and look by managing the refresh of our website as part of our Worley brand project.
- Overseeing website operations for all Worley group owned channels, including site maintenance and operations to maximise engagement and conversion, including development and maintenance of effective content.
- Providing strategic advice on how the website can help contribute to the strategic goals of Worley
You'll have:
- A strong proficiency with SEO tools, web analytics, and content management systems.
- The Ability to lead others, troubleshoot issues & work on a cross collaborative basis.
- Proven experience in developing and implementing successful SEO, CRO & overall website strategies
- Strong expertise in Sitecore, including personalization and optimization features.
- Seasoned ability to inform and persuade on complex matters comes from recognition as subject matter expert.
Moving forward together
We want our people to be energized and empowered to drive sustainable impact. So, our focus is on a values-inspired culture that unlocks brilliance through belonging, connection and innovation.
We're building a diverse, inclusive and respectful workplace. Creating a space where everyone feels they belong, can be themselves, and are heard.
And we're not just talking about it; we're doing it. We're reskilling our people, leveraging transferable skills, and supporting the transition of our workforce to become experts in today's low carbon energy infrastructure and technology.
Whatever your ambition, there's a path for you here. And there's no barrier to your potential career success. Join us to broaden your horizons, explore diverse opportunities, and be part of delivering sustainable change.
