Address Position Title
Marketing and Media Specialist
Classification
Level 3 ($92,794.00) – Level 4 ($104,998.40) depending on experience
Job Function Group
Executive
Hours
38
Agreement
Wages and Conditions for AMWU Officials and Officers
Reports To
Senior Coordinator – Communications
Staff Responsibility
Nil
Location
National Office, Granville (with some flexibility)
ABOUT US:
The Australian Manufacturing Workers’ Union (AMWU) is a progressive union dedicated to advancing the rights and wellbeing of manufacturing workers and our communities.
We are driven by our values. We are democratic, inclusive, fair and respectful; we do what we say; and we work strategically and stand together as one to deliver outcomes for members.
With a rich history and commitment to social justice, we pride ourselves on bold member-led campaigns that effect real change and build workers’ power.
PRIMARY ROLE STATEMENT
This exciting new role in the Union has been created at a time of tremendous challenge, change and opportunity for AMWU members. Across a broad range of industries, members are fighting for the issues that matter to them today, and campaigning for a future in which they and their communities can thrive.
When people think about the huge opportunities for the future of manufacturing in our country, we want them to see the faces and hear the voices of AMWU members and Officials calling for good union jobs. This means telling our members’ stories and backing in their campaigns with timely and targeted promotions, branding and publicity. Alongside that we want to ensure that the voices of union members and Officials are sought by journalists and other opinion setters who are shaping the broader conversation about these issues.
This is where you come in.
Reporting to the National Secretary, you will be responsible for supporting the AMWU’s ambitions with Marketing and Media activities that tell members stories and build broad recognition and support.
We are looking for a great collaborator with ambition, initiative and experience who can work within a small team juggling multiple projects and working with a range of stakeholders. If you are ready to put your Marketing and Media skills to use and make a difference for workers and their communities, then we want to hear from you.
This role requires interstate travel to State Branches from time to time.
KEY RELATIONSHIPS
This position reports directly to the National Senior Coordinator – Communications. Other key relationships include State Secretaries, Senior Coordinators, other Unions, ACTU and other external stakeholders.
KEY DUTIES AND RESPONSIBILITIES
Work with the Senior Coordinator to design and produce high-quality and visually engaging print, digital and social media material that help deliver on the AMWU strategic plan and the national communications strategy.
Take complex information and translate it engaging content suitable for publications for print and online, including copy writing and design.
Work with the Senior Coordinator to develop and implement an effective social media strategy.
Take the lead on coordinating the AMWU website and social media channels.
Assist in managing the AMWU brand profile, recognition and perceptions, ensuring that the AMWU brand and reputation is maintained consistently across Marketing and Media activities.
Prepare and update compelling marketing collateral that will support strategic actions and be welcomed by current and potential new members.
Assist in development and distribution of media releases, media reach out and follow up.
Keep up to date with latest trends and best practice digital design including brand, usability and web standards.
In addition to these activities, from time to time you may be asked to undertake tasks that are outside your usual span of duties but that are within your capabilities. Working collaboratively and supporting one another is an integral part of the AMWU’s positive workplace culture.
Decisions, actions, and behaviours are governed by our Code of Conduct and our Union Culture Charter and the delivery of our services to our members is aligned to the commitments outlined in our Strategic Plan and Operational Plan. All employees have an accountability to ensure work and conduct is aligned to these.
Fraud and Corruption Prevention
The Union constantly strives to improve our practices to ensure we uphold the highest ethical standards. The AMWU has a zero-tolerance approach to any fraud, corruption or misconduct, and all staff are required to report any potential fraud, corruption or misconduct in accordance with the Union’s Whistleblower Policy. The National Executive Officer has a key role in ensuring compliance with these policies and legislative requirements.
Work Health & Safety
In accordance with the AMWU’s WHS Policy, all employees have a responsibility to take reasonable care of their own health and safety, and that of others. To meet this commitment, all levels of management shall be held responsible for ensuring all staff are aware of and have agreed to work to this policy.
Union Policies
The Union is governed by our Union Rules and various legislation. Internal policies, procedures and principles have been adopted to ensure transparency, accountability, good governance, acceptable behaviour and guidance for decision making. All employees must work in accordance with these policies and procedures.
SELECTION CRITERIA (ABILITIES, QUALIFICATIONS & EXPERIENCE)
Essential
A demonstrated commitment to labour values.
Tertiary qualifications or relevant experience in marketing, communications, media, or related disciplines.
Demonstrated experience and ability in developing and implementing Marketing and Media strategies with an ability to effectively craft key messaging and Media releases.
Demonstrated experience in planning, managing and reporting on mass-mailing systems/integrated marketing systems, website management and social media platforms.
Demonstrated organisational and time management skills, including the ability to meet deadlines and prioritise workflow in a busy environment.
Ability to communicate confidentially and respectfully with union members, union employees, Officers, Officials and relevant external parties.
Driver’s licence.
Desirable
Demonstrated experience in a similar role/organisation such as a union, NFP or other membership organisation.
A demonstrated understanding of the Australian media landscape
Experience with CRM and CMS systems desirable.
APPLICATIONS
Applications should be sent to national.secretary@amwu.org.au at the earliest opportunity and will be assessed and actioned as they are received. No applications received after 12 March will be considered.
AMWU: Marketing and Media Specialist
AMWU
AMWU
Job posted on: February 23, 2024
Applications close: Tuesday 12th March
Salary: Level 3 ($92,794.00) – Level 4 ($104,998.40) depending on experience
