Analytics Lead - Digital & Customer Marketing

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Analytics Lead - Digital & Customer Marketing

• Permanent Role
• Location - Brisbane, Melbourne, or Sydney

About the role:

The Analytics Lead plays a critical role within the Digital & Customer Marketing (DCM) team and is responsible for:

• Activating Suncorp's Digital & Customer Marketing analytics strategy, enabling a best practice approach to measuring, reporting, and analysing the performance of our marketing activities.
• Partnering with DCM teams and our media agency OMD in understanding insights derived from our Digital & Customer Marketing analytics and formulating optimisation recommendations to drive improved ROMI.
• Leading the adoption and application of new analytics capabilities across DCM, in collaboration with the Digital Transformation team.
• Maintaining governance and quality control of our overall Digital & Customer Marketing analytics capability.

More specifically, you will:

• Ensure key Digital & Customer Marketing performance reports are available and accessible by stakeholders in a timely manner.
• Provide regular data driven performance insights and recommendations to DCM teams enabling optimisation of marketing activities, and delivery of improved ROMI.
• Undertake deep dive analysis where relevant to support our insights and recommendations or validate hypothesis.
• Collaborate with our Audience Lead to establish a holistic customer journey analytics framework which traces the customer journey across digital, 1:1, call centre, and offline channels, providing insights into customer behaviour at each stage of their journey with Suncorp.
• Lead the education and best practice application of analytics across the DCM team.
• Collaborate with our Marketing Operations and Customer Insights Teams to provide a cohesive understanding of overall marketing performance.
• Lead the implementation of our analytics strategy, together with the integration and adoption of new analytics capabilities across the DCM team, in collaboration with our Digital Transformation team.
• Ensure our stakeholder's analytics requirements are regularly reviewed and any changes or enhancements are captured, prioritised, and delivered efficiently.
• Ensure our Digital & Customer Marketing analytics is able to inform stakeholder's marketing strategies and is aligned to their KPIs.
• Maintain governance of our Digital & Customer Marketing Analytics through consistent application of business logic, adherence to our digital KPI toolkit and naming conventions, compliance with regulatory and privacy standards

About You:

• 5 - 7 years' experience with various digital marketing measurement technologies and digital marketing
• A genuine passion for digital and Customer Marketing analytics.
• Organised, loves working at pace, leading and managing multiple projects and processes.
• Ability to distil various sources of complex data ensuring the highest level of data integrity into meaningful and easy to consume insights.
• Ability to inform actionable business opportunities from analysis of multiple datasets.
• Ability to develop and collaborate on analytics strategies and frameworks.
• Ability to interpret high level business questions/problems and the translation of them into practical working steps.
• Sound judgment in striking a balance between time, resources, and the marginal improvement of accuracy in analysis.
• Excellent project management, relationship management and workflow management skills.

Technical Capabilities:

• Extensive experience using Adobe Analytics or Google Analytics, together with common BI platforms such as Tableau or PowerBI.
• Experience using other Adobe Marketing Cloud products such as Audience Manager, Adobe Target and Adobe Experience Platform, advantageous.
• Experience using other Google Cloud products such as Google Cloud Platform, Big Query, Campaign Manager, DV360 & SA360, Ads Data Hub, advantageous.
• Exposure to leveraging data from 1:1 communication and campaign platforms e.g. Oracle Responsys / Salesforce Marketing Cloud, advantageous.

What we can offer you:

• Discounts and offers on a range of retail favourite stores as well as banking and insurance products.
• A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
• Invest in your brighter future with ongoing study support and career development programs.
• Give back to our communities with payroll giving, donation matching and paid volunteer leave.
• Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

About Suncorp Group:

We're proud to be a part of the Suncorp Group family alongside some of Australia's most trusted and diverse names in insurance. Together, we share a drive to make the complex simple and bring our customers peace of mind when it matters most - while helping to evolve and innovate the ways we can serve our community every day. That comes with all kinds of exciting opportunities for you to grow your own career. Whether you're guiding people through life's biggest moments or providing them with support in times they need it most, you'll be driven forward by our shared customer obsession and supported at every step of the journey.