Assistant Brand Manager Anz

Job Title:Assistant Brand Manager ANZ

Reports to: Brand Acceleration Manager ANZ

Location: Melbourne, Australia

Role Overview

This is an exciting role for a driven marketer to play a key role in the continued and rapid growth of WaterWipes’ revenue, profitability, and market share across the EMEA/ANZ Region, which is crucial to future growth. Geographically, the role covers the ANZ market, which has been identified as a strategic market for WaterWipes and will form an important source of growth for the business in the next 2–5 years.

The Assistant Brand Acceleration Manager will be responsible for driving our brand across multiple categories and assisting to deliver our growth ambitions across Australia and New Zealand. Based out of our ANZ office, you will be responsible for building a leading position for WaterWipes in the market and developing the brand for future potential. Reporting to the Brand Acceleration Manager, and working closely with the ANZ Commercial team as well as cross-functional Global departments (Brand and Category/Insights, the shopper team and the portfolio team), you will develop and activate distinctive brand and shopper campaigns that deliver across the communications framework and portfolio expansion workstreams. The ideal candidate will be passionate, a true collaborator, a consistent performer, and committed to our brand vision and exciting brand journey!

Succesful candidate should also be knowledgeable about current digital trends to utilise online advertising tools effectively. Analytical skills are essential to interpret complex data accurately to make decisions that align with business objectives.

This role will report to the regional Australian team while working with the central Global teams. The Assistant Brand Manager must possess excellent communication skills and multitasking capabilities to manage projects within tight deadlines. Organisational, project/budget management and administrative competencies are also necessary to keep the Brand department performing at a strategic level rather than just executional. Continuously identifying opportunities to protect and grow market share.

Primary Responsibilities of the role:

• Shopper Marketing: Bringing Mental & Physical availability together, remind baby HH shopper at fixture, Interrupt the light/non baby shopper outside the baby aisle, drive awareness and increase reach, gain distribution, expand usage occasions, premiumisation, create loyalty through added value, adding value for the shopper to buy into WaterWipes over Private Label
• Driving Engagement: Build strong partnerships with the regional (sales) and central teams (brand, innovation) to establish a discipline of amplifying off-location, shopper opportunities and driving education of the brand superiority through relevant retailer activity
• Actionable, meaningful measurement: Deliver and consistently review the regional performance dashboard across key shopper and category metrics to help identify the most impactful business drivers for growth. Measure KPI performance of initiatives across shopper activations, marketing and promotions to optimise our investment and identify patterns for repeatable growth.
• Implementing Process and Administration – identify opportunity for developing processes and managing administrative tasks in the Brand department.

Required experience:

• 1-2 years of FMCG Brand, Category and/or Shopper experience, ideally in the Australian market retailers like Coles, Woolworths and Chemist Warehouse
• Bachelor’s degree or similar in a related field (desirable)
• Exposure to PO management and on-the-tools SAP knowledge is favourable but not essential.
• Experience in Citrusad and Cartology is favourable
• Experience working with bigger category and shopper data suppliers like Nielsen and IRI and/or previous experience of working with retailer-specific category data platforms like Quantium etc.

Competencies that will set you up for success in the role:

• Understanding of Brand integrity and the part it plays in growth, longevity, driving value and commercial outcomes
• Intellectual capability to see beyond numbers to uncover actionable insights to drive sound decision-making and recommendations
• Ability to work in a fast-paced entrepreneurial environment
• Act Commercially with a result focus mindset – Deliver actionable insights to deliver growth both in the short and long term
• Ability to think creatively with the support of Brand Acceleration Manager for activation ideas and identifying activation opportunities
• Collaboration – Work collaboratively and encourages cross-disciplinary working between teams
• Influence – Work closely with the regional team while ensuring consistency and objectivity of a role that reports centrally
• Drive Change - Challenge the current perspective to drive continuous improvement in how we leverage insights and data to make decisions
• Communicates Effectively – uses communication skills to influence colleagues and managers; ideally switching from high level to detailed information as needed; reads and adapts

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