Associate Director - Digital Marketing

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we're here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships, and digital waiver processes.

But here's the best part: our team. We're a group of 120+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We're aiming high and believe that the possibilities are endless. As we continue to grow globally, we're excited to write our success story and have fun along the way.

We genuinely love what we do, and we're looking for like-minded people to join us on this amazing journey. If you're ready to be part of a dynamic team and make a real impact, come aboard, and let's create some unforgettable experiences together at ROLLER!

About the Role

We are seeking a highly skilled and experienced Associate Director of Digital Marketing to lead and execute comprehensive Digital Marketing strategies. The ideal candidate will collaborate closely with our agency partner to drive initiatives across various digital channels, focusing on SEO, SEM, display advertising, social media marketing, remarketing, email marketing, and account-based marketing.

The successful candidate should have a minimum of 7 years of relevant experience, with a strong preference for candidates who have worked in SaaS or B2B environments, demonstrating a proven track record in customer acquisition.

What You'll Do

Collaboration and Strategy:

• Work closely with internal stakeholders and with agency partners to develop and implement effective Digital Marketing strategies aligned with business goals.
• Collaborate with cross-functional teams, including copy, design, and development, to ensure seamless integration of digital initiatives with overall marketing efforts.

Digital Channel Management:

• Oversee and optimize SEO, SEM, display advertising, social media marketing, remarketing, email marketing, and account-based marketing campaigns.
• Drive continuous improvement through A/B testing, data analysis, and staying abreast of industry trends.
• Experience in Google AdWords, Hootsuite, and Rollworks preferred.

Lead Generation and Customer Acquisition:

• Focus on developing and executing campaigns that drive high-quality leads and contribute to customer acquisition goals.
• Leverage both CMS and CRM platforms to enhance lead nurturing processes and customer engagement. Hubspot CMS and Salesforce CRM experience preferred.

Budget Management:

• Develop and manage Digital Marketing budgets, ensuring efficient allocation of resources to achieve maximum ROI.
• Monitor and report on key performance indicators (KPIs) to track campaign success and adjust strategies accordingly. The successful candidate should have experience in Salesforce reporting and Google Analytics.

Cross-Functional Creative Collaboration:

• Work closely with copy, design, development, and product marketing teams on content creation, design projects, and website development to ensure cohesive and impactful digital experiences that drive online conversions.

Agency Partnership:

• Nurture a collaborative relationship with the agency partner, providing clear communication and direction.
• Evaluate agency performance against established benchmarks and KPIs.

About You

If you are a results-oriented Digital Marketing professional passionate about driving customer acquisition in a dynamic environment, we invite you to apply for this exciting opportunity.

Join our team and play a key role in shaping the Digital Marketing landscape for ROLLER!

• Minimum 7 years of Digital Marketing experience, preferably in SaaS or B2B settings
• Proven track record in lead generation and customer acquisition
• Strong CMS and CRM experience, demonstrating the ability to leverage these platforms for effective marketing
• Keen attention to detail with a data-driven and analytical mindset
• Experience managing budgets, setting targets, and achieving measurable results
• Previous experience working closely with agency partners is essential
• Bachelor's degree in Marketing, Business or a related field
• Certifications in relevant Digital Marketing platforms and strategies are a plus

Perks

• You get to work on a category-leading product that customers love in a fun, high-growth industry- check our Capterra and G2 reviews.
• 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate)
• Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
• Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers
• Highly flexible work environment with an All Access pass to WeWork depending on your location
• Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
• Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

What You Can Expect

• Initial call with our Talent Acquisition Manager

You'll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.

• Interview with our VP of Demand Generation

You will get to meet with our VP of Demand Generation to learn more about the role & ROLLER whilst also talking through your experience in more detail

• Loop Interviews

This is where you will get to meet our wider ROLLER team to do a 'vibe check' on us to make sure our culture & vibe meet what you are looking for!

• Offer

If all lights are green and the fit feels right, we'll conduct reference checks and you'll receive an offer to join!