Bigsound Marketing Manager

Reports to: Director of Marketing & Communications  

Direct reports: Event based staff and contractors

Location: 374 Brunswick Street, Fortitude Valley, QLD 4006

Employment Basis: Part time: 8 to 9 days per fortnight

Term: Six months – with potential to extend on a Part time basis

Salary Range: $80,000 per annum (pro rata)

QMusic is the peak body for the music sector in Queensland, a not-for-profit dedicated to securing the future of an industry that delivers artistic, cultural, social and economic value to Queensland.

With ongoing funding commitments from the state and federal government and partnerships with local government authorities across our state, we run a series of programs and events focused on building community, music industry capacity, market growth and artistic development.  

We provide powerful platform events to showcase Australian talent to audiences here and around the globe, all the while acting as a key advocate for the sector and investing in the grassroots of music across our state.

Key events include BIGSOUND, the largest music industry event in the southern hemisphere, the Queensland Music Awards, our state-wide skills and capacity building program QMusic Industry Connect, Queensland Parliamentary Friends, as well as festivals including Valley Fiesta, and awards such as the Billy Thorpe Scholarship, the Grant McLennan Fellowship, the Carol Lloyd Award and the Dennis ‘Mop’ Conlon Scholarship. 

Now in its 23rd year, BIGSOUND continues to cement its place on the cultural calendar as the southern hemisphere’s largest music industry event.
 

Running over four days and three nights across Brisbane's Fortitude Valley, BIGSOUND platforms Australia’s brightest music talent to fans, industry, and international tastemakers alike. Its massive artist line-up has been instrumental in uncovering names like Flume, Spacey Jane, Rufus, Courtney Barnett, Tones and I, The Temper Trap, Thelma Plum, Sampa The Great, Gang of Youths and more. 

By day, BIGSOUND presents an invaluable opportunity to meet new collaborators and learn from the music industry's most revered and forward-thinking luminaries. And by night, over 150 artists showcase their talent in venues across Fortitude Valley’s live music precinct, in a choose-your-own-adventure musical feast.

Launched in 2002 by industry development organisation QMusic, BIGSOUND's community of musical innovation and togetherness now attracts over 1,700 conference delegates and an aggregate showcase attendance of over 20,000. 

The BIGSOUND Marketing Manager works with the Director of Marketing and Communications to plan and implement marketing strategies and communications solutions for QMusic, with BIGSOUND as their core project. The BIGSOUND Marketing Manager plays a key role liaising with the Programming and Partnerships teams, and external service providers to execute marketing campaigns and deliverables. 

KEY RESPONSIBILITIES 

• Work with the Director of Marketing and Communications to develop and deliver data driven marketing strategies to motivate attendance, enhance engagement and achieve ticket and revenue targets.  
• Plan and implement cross-promotional opportunities with sponsors, partners, and affiliated organisations. 
• Manage timelines and budgets, including tracking EOI and assisting with reports and analysis.
• Negotiate and manage media partnerships, ensuring strong relationships are maintained with media outlets, journalists and key external stakeholders.
• Create compelling creative copy and brief content, to effectively communicate the story and key pillars of  BIGSOUND.
• Develop key messages and publicity plans to be briefed to our external PR agency.
• Source quotes, negotiate, book schedules and create briefs and deliver assets to meet deadlines for advertising across all mediums (tv, radio, digital, print and outdoor).  
• Manage relationships and activities of external service providers to ensure activities are delivered on time, on budget and with brand consistency. 
• Work with QMusic’s producers and event production team to plan and manage delivery of on-ground event signage for BIGSOUND.

KNOWLEDGE, EXPERIENCE AND SKILLS 

• Tertiary qualifications in Marketing, Communications or other related field, or equivalent industry experience. 
• Demonstrated experience in delivering data-driven marketing, communications strategies in a music, arts, or creative industries context; and growing online communities. 
• Experience in managing brand identity to ensure strong consistent branding across all marketing channels.
• Strong creative ideation and copy writing skills to assist with developing content for various platforms including website content, website articles, newsletters and advertisements.
• Highly developed oral and written communications skills, and ability to adapt styles to suit audiences, and well-developed influencing and negotiating skills. 
• An understanding of, and enthusiasm for the music industry. 
• Experience with event signage and implementation.
• Ability to analyse marketing data and make decisions informed by marketing data.
• Ensure sponsor deliverables across all platforms, including digital, social and on-ground are met. 
• Positive attitude to working in a small team and an outcome focused approach. 
• The ability and drive to take initiative, think creatively, and adapt to change. 
• Strong experience in event marketing is desirable. 

STAKEHOLDER MANAGEMENT

• Liaise with other internal departments including Partnerships and Programming to manage their marketing and communications needs and ensure delivery within agreed timelines. 
• Liaise with agencies, printers, artists and other relevant external suppliers and stakeholders. 
   

ADMINISTRATION  

Maintain accurate and up-to-date records for:  

• Marketing timelines and checklists.
• Marketing campaign planning and deliverables.
• Budget tracking.
• Purchase orders and invoices.
• Marketing data collection, reporting templates and monitoring tools. 
• Prepare post-event marketing reports for sponsors and marketing partners. 
• Other tasks as required to fulfil the role. 

KEY RELATIONSHIPS   

Internal:  Director of Marketing & Communications, Marketing Coordinator (Digital Lead), Graphic Designer, Members of the Programming, Partnerships, and Finance teams.

External: Marketing suppliers and contractors.

POLICIES AND WORKPLACE PRACTICES  

All QMusic employees are required to acquaint themselves with the organisation’s policies and procedures and to abide by them at all times.  It is expected employees will be respectful towards the organisation, colleagues, clients and public, act collaboratively with all colleagues and act in safe and responsible manner at all times.  

Flexible work hours will be required for occasional weekend and evening events. 

APPLICATIONS   

Please send:    

• a covering letter demonstrating your suitability for successfully performing the requirements of the role.
• a current CV including two employer references.

Email your application to: *******@qmusic.com.au by 5:00PM AEST Monday 8th April 2024.

Enquiries: Please contact the QMusic office on (07) 3257 0*** or *******@qmusic.com.au