Brand Activation Manager

The role:

We are seeking a proactive and results-driven Brand Activation Manager to join our dynamic marketing team at Margifox Distributors. In this exciting role, you will be pivotal in shaping and executing strategies for Environ, jane iredale, and Advanced Nutrition Programme brands in the Australian market. Reporting to the Marketing Manager, your focus will be on successful product launches, B2B marketing initiatives, and maintaining brand standards across all channels.

Key responsibilities include:

Execute New Product Launches

• Lead the planning and execution of successful new product innovation launches into the Australian markets from start to finish, including forecasts for stock buy-in, promotions, launch strategies, execution, and reporting.
• Collaborate with brand principals, sales and education teams, and the internal marketing team to ensure successful launches across all channels and departments.

B2B Marketing:

• Manage and update B2B Shopify Plus website for all brands, including maintaining all product listings and ensuring accurate and compelling content that aligns with brand guidelines and supports sales initiatives.
• Managing B2B communication channels (such as social media, email & SMS).
• Develop and create B2B content such as blogs and website copy to engage salon partners and support sales efforts.
• Collaborate with the Marketing Manager to support other integrated marketing and promotional campaigns that drive brand awareness and sales growth as required.

Marketing Materials and Merchandising:

• Create, maintain, and manage marketing materials, including brochures, posters, and promotional items.
• Develop brand merchandising strategies to optimise product visibility and sales in salon environments.

Brand Principal Communications:

• Assist with communications and coordination with overseas brand principals regarding product updates, marketing strategies, and promotional activities.

Trade Shows and Events:

• Assist in planning and coordinating participation in trade shows and industry events to showcase brands and build relationships with key stakeholders.

Graphic Design Oversight:

• Brief and collaborate with outsourced designers to ensure all marketing materials and visual assets adhere to brand guidelines and maintain high-quality standards.
• Assist with executing own design updates internally as required or if the designer is unavailable.

Reporting and Analysis:

• Provide regular reports on marketing activities, sales performance, and campaign effectiveness. 
• Analyse data to drive insights and recommendations for continuous improvement.

The person:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of experience in brand management or marketing role, preferably within the beauty or wellness industry.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and stakeholders.
• Experience with Shopify, Hubspot and Monday (a plus).

Why Join Us?

• Work with premium beauty and skin care brands!
• Be part of a vibrant, innovative team.
• Drive impactful projects and campaigns.
• Opportunities for professional growth and development.

If this sounds like the perfect job for you, submit your Cover Letter and Resume by clicking the Apply Now button.  

Please note only applications with a cover letter will be considered and only short-listed candidates will be contacted.