AddressAt Crowne Plaza, we celebrate hybrid living. Whether traveling for business, leisure or a blend of both, we connect our guests to the people, places and possibilities to make their stay remarkable.
Opening in the second half of 2024 and featuring 155-rooms, three meeting spaces, a fitness centre and a bar and restaurant, Crowne Plaza Adelaide, Mawson Lakes, will be a highly sought-after destination for business and leisure travellers alike.
The moment a guest steps into one of our hotels, they walk into a genuinely memorable experience. To bring this experience to life, we are looking for an innovative and passionate Business Development Manager (BDM) (pre-opening). This role is vital in laying the groundwork in developing effective sales and marketing strategies, building relationships with key stakeholders, and ensuring that the hotel is positioned competitively in the market, setting the stage for success from opening day and beyond.
A little taste of your day-to-day
Every day is different, but as part of the pre-opening team, you will play a key role in ensuring this new hotel is ready to welcome its first guests, including:
- Supporting the Director of Sales & Marketing with market research to identify target markets, competitor analysis, and understanding the local business environment.
- Supporting in the creation and development of sales and marketing strategies tailored to the target market segments including developing pricing strategies, promotional campaigns, and sales tactics to attract customers.
- Creating and implementing sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage sales.
- Establishing and maintaining relationships with potential clients, corporate partners, event planners, and local businesses through networking and attending industry events to promote the hotel and generate leads.
- Creating sales collateral such as brochures, presentations, and promotional materials to showcase the hotel's amenities, services, and unique selling points.
- Assisting in the recruitment and training of the sales and marketing team. This may involve conducting interviews, providing training on sales techniques, and ensuring that the team is equipped to effectively promote the hotel.
- Identifying and negotiating partnerships with relevant organizations, such as airlines, tour operators, and travel agencies, to drive bookings and increase brand visibility.
- Organising pre-opening events such as media launches, familiarization tours, and networking events to generate buzz and create awareness about the hotel among key stakeholders.
- Building and maintaining a database of potential clients, leads, and contacts for targeted marketing campaigns and sales efforts.
- Hitting all personal and team sales goals to help us maximise profitability.
- Producing and reviewing monthly reports to monitor performance.
What we need from you
- Bachelor's degree / higher education qualification / equivalent in marketing or related field
- Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team
- Strong knowledge of local businesses and business trends required
- A demonstrated capability of collaborating with multiple stakeholders and managing competing priorities.
- Strong communication skills and passionate about developing your team.
- Strategic thinking, the ability to explore new ways of working and have an open mind around how we can drive the Hotel forward.
- Must be fluent in English and other languages preferred.
- Full working rights in Australia without restrictions.
What you can expect from us:
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life - including a impressive room discounts and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
