AddressFlare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.
Here at Flare, we're passionate about helping every team member grow, thrive, and realise their full potential in and outside of work. If you're a creative, data-driven, process-oriented marketer looking for your next opportunity, we invite you to apply for the role of Campaign Marketing Manager.
The role
Reporting to the Head of Marketing, you will plan and execute end-to-end integrated B2C campaigns to grow awareness of the Flare brand, and generate product interest amongst employees and direct consumers. This role will play a pivotal role in conceiving and owning a campaign calendar and deploying initiatives throughout our networks of users.
How you'll make an impact
- Ideating, planning and deploying above-the-line and below-the-line campaigns across paid performance, video and connected TV, events, web and email
- Build and own a seasonal campaign calendar of initiatives, and work with Flare channel owners to align on key campaigns
- Manage end-to-end multichannel campaigns, including crafting messaging/creative and help define the product positioning.
- Apply experimentation framework to apply continual optimisation and campaign improvements
- Set and track campaign goals and deliverability against targets
What we're looking for
- 5+ years of experience in campaign or growth marketing, with a proven track record driving measurable results within a high-growth business or startup
- Highly proficient in measuring campaign performance, and understanding the drivers and indicators of success
- Proven experience working with external agency partners and in-house design to bring campaigns to life, from ideation and briefing to execution
- Ability to multitask, manage time effectively and help the marketing team prioritise high-impact activity
- Previous email marketing experience, demonstrated proficiency with automation and CRM tools
- Experience in B2B/B2B2C/B2C or two-sided marketplace businesses is highly advantageous
More reasons why you'll love working at Flare:
Diverse, inclusive and friendly culture
Great work-life balance with our hybrid working model
Annual allowance towards your office commuting costs
Holistic EAP with Sonder, which extends not only to you but your immediate family.
Impressive events and wellness calendar
Access to online learning & development platforms, in addition to on the job training to support your growth and development
Free snacks and drinks fridge (if office based)
Access to numerous retail and hospitality discounts via the Flare App
Flare is an equal opportunity employer and we champion diversity. Don't meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At Flare we believe that the right hire is someone who makes an addition to our culture. Moving to 'Culture Add' means adding team members who not only value Flare's workplace culture, but also bring an aspect of diversity that positively contributes to our workplace. So, if you're excited about this role, or about Flare, we'd love to hear from you!
