AddressBecome Part of Our Family
An opportunity awaits in our vibrant, family-owned spirits company, nurtured by seven generations of the Bacardí family.
We come from humble beginnings in a small tin-roof distillery in Cuba, to a global company with more than 7,000 employees (affectionately known as Primos—Spanish for cousins) and many of the world’s best brands including Bacardí rum, Grey Goose vodka, Patrón tequila, Bombay Sapphire gin to name a few.
We at Bacardí are Fearless, have a Founder’s Mentality and are Family to the core!
Embark on your Next Move
In this newly created role as our Category Development Executive, you will work with the Head of Category and support the delivery of category management principles within Bacardi Martini-Australia.
You will support the delivery of Category Thought Leadership for our key strategic customers in line with the BEST10 & Beyond Strategy for 2030, through the analysis of market trends, consumer behaviour, and competitive landscape.
Create your Legacy with your Founder’s Passion and Entrepreneurial Flair
With a Founder’s mentality approach, you will work collaboratively with the Commercial Sales team to drive growth, profitability, and market share.
You will be a role model of the Bacardi’ Family culture and embody this cultural pillar through excellent partnerships with our customers, building value-based cross-functional relationships, and by enabling the Commercial Sales team to grow and succeed.
What to Expect:
Data Analysis & Insights
- Conduct category and channel analysis to identify trends, opportunities, and potential risks to current category assortment. Monitor competitive activities, pricing strategies and market dynamics to be ahead of industry changes.
- Analyse and evaluate category demographic profiles and shopper purchasing behaviour as you translate complex metrics and analytics into valuable insights to drive sustainable growth for the future.
- Collaborate with cross functional teams including commercial sales, marketing, and innovation to align category strategies with overall business ambition.
- Support the delivery of clear category presentations for our key strategic customers.
Customer Planning
- Build strong working relationships with the commercial sales team and customers by demonstrating a high level of customer centricity and initiative, all whilst being prepared to challenge the status quo.
- Support the development of successful category strategies in line with customer trading agreements, ensuring full alignment and implementation with customers.
- Evaluate all category led promotional activity to determine effectiveness against agreed sales, profit and marketing objectives outlined and agreed with key off premise customers.
- Co-lead customer range review submissions, supported by category & shopper insights
Revenue Growth Management
- Drive the application of fact-based category insights to drive ROS, volume uplift and value growth with our key strategic customers.
- Deliver M+E throughout the year to evaluation the effectiveness of category strategy and execution for future investment opportunities with our key strategic customers.
Business Planning
- Support the Integrated Activity Planning (IAP) process cross functionally, providing compelling and actionable category and customer insights and ensure relevant and market applicable assets are delivered which allow us to win in the marketplace.
- Further develop tools eg Hyble, SalesMap in line with category principles to support the Commercial Sales and CP&A teams to drive engagement across customer, shopper, and consumer.
The Skills And Experience Needed To Create Your Legacy:
- 3+ years of Liquor or FMCG industry experience in Commercial Sales, Category or Customer Marketing
- Proven experience analysing and leveraging data for powerful insights.
- Proven experience to effectively challenge and influence cross functional teams.
- Demonstrated ability to build capability amongst cross functional teams.
- Understand FMCG/Liquor industry best practices & leverage learnings from other categories or markets.
- Track record of delivery & ability to work autonomously, always taking initiative.
Your chance to be Fearless is here
Our talent search and interview process will be collaborative, fast-paced, and will push a few boundaries, so here’s your quick heads up if you make the shortlist— get ready to showcase what you're best at…
We’ll help you to Do What Moves You
With family at our core, naturally we love to look after our Primos! Some of the great benefits you can expect to receive include:
- Product allowance
- Wellbeing allowance
- Birthday Leave
- Flexi Work & Summer Hours
- Bacardí Assist
- In Spirit Day (Paid Volunteer Day)
- Career Development
- Founder’s Day Celebrations
Belong at Bacardí
At Bacardí you are appreciated for who you are. We mirror the rich diversity of our consumers by welcoming talented people from a variety of backgrounds, cultures, and experiences to our Company. Find out why bringing together different mindsets and perspectives powers our business. If you share our passion, you should consider joining our team!
