Consumer Business Insights Analyst

McDonald's Australia Limited

We’re serving up McDonald’s person by person. City by city. One community at a time.

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

McDonald's & our franchisees employ 1.9 million people worldwide.

We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

This is an opportunity to be part of one of the world’s favourite consumer brands and help bring millions of Macca’s customers voice to life. This position is for someone seeking an Insights role where your findings drive impact.  What can you expect on a day-to-day basis?

• Partnering and advising subject matter experts from around the Macca’s business.
• Advocating for the customer and helping shape strategic direction of key platforms.
• Owning continuous tracking tools, including market share, communications, brand and experience tracking.
• Work closely with our trusted research suppliers ensuring we are working well as a collective.
• Championing the customer voice in various forums to ensure we are staying customer centric.
• Coaching and collaborating with other teams on how to use consumer data to improve decision making.
• Crafting compelling narratives using a combination of qualitative and quantitative data.
• Translating data into clear, concise, and impactful insights.
• Leading projects end to end, maximizing insight from our investment.
• Being a trusted strategic business partner, helping stakeholders navigate the complexity of consumer data.
• Owning relationships with our agency partners to ensure we are delivering best in class projects.

• 👥 Community Management
  

  Create a positive community amongst stakeholders with ongoing support and conversations, to strengthen relationships, foster loyalty, and increase advocacy

• 🕵🏼 Research and Insight Development
  

  Develop deep market and customer insights to guide strategy and activities

• 👥 Collaboration
  

  Works with others by being open, clear in communication and listening to achieve goals

• 🧩 Creativity
  

  Generates multiple innovative/new/novel ideas to solve a problem

• ✍🏼 Written communication
  

  Writes in a clear and structured format to convey information and ideas effectively to a target audience

McDonald's Australia Limited is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.