AddressThis might well be the sweetest social media position you’ll ever find.
The world’s most Instagrammed cake wants someone to feed its feed. Black Star Pastry are the makers behind the iconic and insta-famous Strawberry Watermelon Cake. With stores in Sydney, Melbourne and Shanghai, and a global cult following, we are on a mission to celebrate friendship and sweeten moments shared as people come together over cake.
You will play a starring role creating, planning and executing engaging and irresistible content across TikTok (to be launched!), Instagram, Facebook, LinkedIn and emerging platforms.
You will work closely with brand, digital and operations to develop the annual strategy and monthly schedule, with an aim to increasing brand and product awareness, drive consumers to stores (off and online), generate sales and growing our community.
In addition to storytelling, you will be our community voice, engaging with fans across all social platforms and turning them into friends.
Pride, mastery, teamwork, authenticity and innovation are at the heart of our business practices and culture, and we are looking for someone who shares these values.
Based in Moore Park's exciting Entertainment Quarter, our team is a hands-on and autonomous group of professionals who get the job done and have fun whilst doing it. We are passionate about our brand but don’t take ourselves too seriously, and as such we enjoy a down-to-earth and cohesive working environment.
This is a full-time, permanent position.
Let’s slice the key accountabilities up:
- Take ownership of social media from strategy and planning to scheduling and posting
- Manage creative direction and briefing requirements for photography and video shoots across, including detailed briefs, timelines, ensuring clear communication across the relevant teams for shoot days
- Be able to supplement planned shoots by creating and editing your own still and video content. Photography, videography and graphic design skills are a MUST
- Ensure content is developed to support all priority social channels and formats (feed, stories, reels, IGTV etc.)
- Ensure content educates, is rich in storytelling, and supports key business objectives
- Own social copywriting, producing engaging captions and other written content across social media, website, online listings etc
- Manage community engagement across owned social channels
- Actively work towards growing social media presence and engagement
- Assist with EDM creation and other digital content publishing
- Implement reporting across content, audience, social listening tools and competitors, and strategically update plans based on key learnings
What will make you a star:
- 4+ years’ experience in social media management, brand marketing or similar
- Track record of building brands and delivering on business objectives through digital/social planning and content development
- Have a passion for all things social and are at the cutting edge of social media trends and best practices
- Possess an analytical approach to strategy and experience with analytics tools.
- Can create engaging video, graphic, photo and written content, from concept to delivery
- Are a strong, fun storyteller with a passion for the product (you’ll love cakes!)
- Can combine creativity, practical nous and marketing prowess to turn ideas into actions and question marks into opportunities
- Have a keen eye for design and zero tolerance for grammatical faux pas
- Have a creative and collaborative mindset and a genuine hunger to improve push the business (and yourself) forward
- Feel in line with our core company values and culture.
How we’ll sweeten your life. We offer:
- Delicious rewards and recognition program
- A dynamic and friendly workplace that supports diversity
- Supportive leadership team that invests in you and wants you to succeed
- Strong career pathway opportunities
- In-house training
- Respectful, collaborative and supportive culture
- Generous staff discounts
If this sounds like your perfect next step we’d love to hear from you so please apply now.
