Drive earned media strategy and results in a fast growing, innovative organisation!
About UsCompare Club is Australia’s fastest growing personal finance marketplace. Our expert knowledge and assistance makes it easier for thousands of Australians to make better choices when buying large financial products, saving themselves significant amounts of money in the process. We have over 300 employees across Melbourne, Sydney, Brisbane and abroad. We’re passionate about giving Australian households a better financial future and training our staff to become experts in their chosen field.
About the Role
As Compare Club’s Social Media Manager, your role is pivotal in driving earned media strategy and achieving impactful results across our primary social platforms. With a focus on delivering compelling content, you'll embody Compare Club's expertise in guiding Australian households towards making better purchasing decisions around expensive financial products.
You'll collaborate closely with internal teams such as brand and content, member experience, recruitment, and others to align with overarching brand strategies and marketing objectives. You’ll also help People & Culture support our internal brand positioning and act as a “guide” for the C-suite and senior executives to build their profiles across Social Media.
To be successful in this role, you'll know how to create engaging content that resonates with our target audience, balancing creativity with structured processes and stakeholder management. Supported by a collaborative team, you'll have opportunities for continuous learning and career growth. Knowledge of the financial services and personal finance markets in Australia, especially health insurance, home loans, and life insurance is an advantage but not essential. Knowing how to create great, engaging content that advances the brand is the most important skill for this role.
Your key responsibilities will be
- Social Media Content Production
- Brand Strategy and Execution
- Community Management
- Earned Media
- Process Development
- 3+ years experience creating impactful content for Social Media, across Facebook, YouTube, Instagram, TikTok, influencer, and LinkedIn
- Video production techniques, especially on mobile.
- An understanding of online communities and had to monitor and track conversations
- Stakeholder management skills: you must be comfortable working directly with C-suite all the way through the organisation to junior staff.
- Time management: An ability to adjust to changing priorities and handle multiple projects at once.
- Copywriting
- Ability to work with and direct designers.
- Reputation management
- Measurement, analytics, and attribution experience.
- Experience with Social Media management tools and software.
- Exceptional attention to detail.
- Understanding of content production and distribution across internal and external platforms.
- CMS management.
- Experience working with branded content, either in-house or agency.
- Experience working with or at PR and influencer agencies
- Experience working with designers
- Customer service experience
Compare Club values diversity, inclusion, and equity through providing a working environment where all employees feel included, valued, and free to bring their different skills, experiences, and perspectives
Please note that only shortlisted candidates will be contacted