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Form of workCompany Description
Tarocash is one of Australia's leading menswear retailers, with over 115 stores across Australia and New Zealand. Founded in 1987 by brothers Stephen and Michael Leibowitz, Tarocash specializes in men's formalwear and offers a wide range of smart workwear and occasion wear. With a commitment to providing excellent customer service and styling advice, Tarocash aims to ensure that every customer is dressed for success. Additionally, Tarocash partners with various charities and organizations to support those in need.
About Role
Demonstrated ability to conceptualise and steer comprehensive SOCIAL MEDIA strategies that bolster brand visibility and community engagement. Leadership qualities that inspire teamwork and drive towards shared goals are essential.
Expertise in crafting engaging, brand-aligned content across various platforms, with a keen eye for storytelling that places our products at the forefront. Experience in both copywriting and visual content creation is crucial.
Proficiency in utilising SOCIAL MEDIA insights and Google Analytics to shape and refine our digital strategy. A data-driven approach to decision-making that enhances customer understanding and campaign performance.
Proven track record in managing impactful digital marketing campaigns and fostering a vibrant online community. Ability to nurture relationships with influencers, content creators, and brand ambassadors, ensuring cohesive messaging.
Ability to seamlessly integrate and collaborate with internal teams, including the Graphic Designer, Digital Marketing Manager and Brand Specialist, to produce cohesive and innovative content. Effective communication skills are paramount.
Openness to testing new engagement strategies and platforms, with the flexibility to adapt to evolving business needs and marketing trends. A forward-thinking mindset that seeks out opportunities for innovation.
Strong organisational capabilities, with the talent to juggle multiple projects simultaneously while maintaining meticulous attention to detail and meeting tight deadlines.
A deep alignment with Tarocash's cultural values, including a sense of urgency, integrity, personal growth, and humor. An ability to work without ego, contributing positively to the team dynamic.
Ambition and career drive with aspirations to evolve into leadership roles. A continuous learner seeking opportunities for development.
Skills and Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field, complemented by at least 5 years of proven experience in SOCIAL MEDIA management or a similar role.
- Strong leadership and strategic planning skills, with a demonstrated ability to oversee comprehensive SOCIAL MEDIA strategies and align them with business objectives.
- Exceptional communication and copywriting abilities, capable of crafting compelling content that resonates with our audience and maintains our brand's voice.
- Advanced proficiency in using SOCIAL MEDIA platforms, analytics tools, content management systems for example Adobe Creative Suite, Capcut, Iconosquare and Later.
- Expertise in budget management, responsible for the effective allocation and oversight of the SOCIAL MEDIA marketing budget, ensuring campaigns are cost-effective and within budgetary constraints.
- A collaborative spirit and team-oriented approach, with a history of working successfully alongside creative and marketing teams to produce cohesive and innovative content.
- Innovative mindset, continuously seeking new engagement strategies and platforms to keep our brand at the forefront of SOCIAL MEDIA trends.
- Ambition to grow into senior marketing and creative roles, actively pursuing professional development and embracing leadership opportunities.
