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Salary- Direct Marketing team, dedicated to crafting exceptional digital experiences for one of WA's most iconic and trusted brands
- Deliver exceptional digital member experiences through design and strategic communication
- Enjoy the flexibility of a full-time, 12-month max term contract |West Perth
As a Content and Creative Designer you would be joining our cross-functional Direct Marketing team. In this role, you'll play a pivotal part in crafting direct marketing campaigns that resonate with our members. From copywriting, to utilising eDM templates and creating digital assets, you'll be a key contributor in driving member engagement and achieving great business outcomes. This position is being offered as a full time, 12 month max term contract, with company benefits from day one.
What will you be doing?
- Designing Email Templates: Create, utilise and optimise branded email templates, making sure they enable member journeys.
- Keeping it Legal: : Ensuring legal compliance is at the heart of everything we do. Make sure all our marketing messages follow the rules—no spam, no privacy invasions, or other regulatory infringements. .
- Brand Vibes: Match our email creatives with RAC Digital and Brand Standards so our campaigns always look and feel like us. Consistency is key
- Testing, Learning, Growing: Explore innovative approaches, and embrace a continuous learning mindset and knowledge sharing. Utilise A/B tests to enhance the appeal and engagement of our campaigns for our members.
- Words That Stick, Pictures That Pop: Craft compelling copy for our direct marketing channels, including impactful subject lines and calls-to-action. Additionally, incorporate visually appealing images that support messaging and audience.
- Targeting the Right Way: Leverage data insights to create personalised campaigns that resonate with our audiences. Implement personalised and segmented strategies to cultivate audience engagement and encourage desired CTAs.
- Collaborate with our stakeholders: Support our business units by providing expert advice, staying up to date with industry trends, sharing results, and ensuring approvals are obtained before we click send.
- Share your experience in a similar role involving design, digital, or email marketing, and highlight your knack for creating effective campaigns.
- Have a good understanding of direct marketing regulations, including anti-spam, privacy, and consumer protection laws.
- Talk about your hands-on experience with CRM, email marketing, and marketing automation tools, with a preference for familiarity with tools like Microsoft Dynamics Customer Insights - Journeys.
- Tell us about your design skills, especially in Adobe programs like Photoshop and InDesign, and let us know about your excellent copywriting skills that can adapt to different audiences. Have some basic to intermediate skills in HTML5 and CSS3? Great, and if you're open to learning more, even better!
- Let us know about your experience in running marketing or digital campaigns that aim to boost sales, generate leads, enhance engagement, and encourage retention. Also, share your strong time management skills, handling pressure well and meeting those tight deadlines.
- Got relevant qualifications in web design, graphic design, digital marketing, or a related field? Awesome! We consider such qualifications a big plus.
Please note: Applications close, 11th January 2023. We encourage you to apply as soon as possible as RAC reserves the right to close this vacancy without notice.
What can we offer you?
A career at RAC is more than just a job. We are passionate about our people, and we strive to create an environment that fosters their growth and our culture. We value that everyone is different, and we strive to encourage everyone to reach their pinnacle. We are committed to developing our internal talent and this could be an ideal time to join our diverse and varied organisation.
