Crm & Loyalty Specialist - Platypus

Since 1998 here at Platypus Shoes we have made it our business to deck out every single person who walks through our doors with the freshest footwear from all the biggest brands. But we reckon life goes beyond shoes. We believe it’s what you do in them that truly counts. So stay out late. Wake up early. Walk there, run back. Stand tall and be a champion in a crowd of Naysayers. We’re for the ones that dance harder, sing louder and don’t care what anyone else thinks. This is your story. Play Life Loud. 
 

Platypus Shoes is a part of the Accent Group which is the largest footwear group with over 750+ stores, 34 brands and 30+ online platforms including; Glue Store, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy!

As our CRM & Loyalty Specialist for Platypus Shoes, you will play a crucial role in the development and execution of our CRM and Loyalty programs that will create exciting and rewarding experiences for our customers. We are looking for a customer champion that has attention to detail, a flair for content development and proven record in end-to-end campaign management with a passion for continuous improvement.

As a data-driven marketer you will be well rounded on consent management & compliance, be able to analyse results, generate insights as well as utilise customer data for personalisation or audience building. Commercial acumen, brilliant time management and the ability to manage multiple streams of work will be key to delivering customer revenue growth, repeat purchase intent & Brand loyalists.

Your key responsibilities will include:

Acquisition & Consent Management:

• Safeguard the brand through Privacy and SPAM act compliance and best practice
• Develop customer acquisition initiatives and prospect journeys that drive database growth & first purchase
• Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.
• Analyse results and understand the drivers in order to manage unsubscribe and optimise engagement

Customer Journey Development & Campaign Optimisation

• Map out the customer journey (contact strategy) and key moments that will deliver a world class customer experience
• Develop the campaign framework & content journeys that will deliver customer engagement and interactions that deepen the relationship
• End to End campaign management & execution to meet brand calendar and drive customer purchasing
• Utilise data-driven insights to optimize customer journeys and enhance overall customer satisfaction.

Loyalty Program Management:

• Take end-to-end ownership of the loyalty program (KICKBACKS), ensuring growth, consumer acquisition, and ongoing engagement.
•  Drive Loyalty Program education and awareness with members to increase participation and value realisation
• Create a cross functional program that includes experiences, events and exclusive moments that build member value beyond Points & Rewards
• Report on program effectiveness and develop strategies to improve impact or future program benefits
•  Manage customer experience escalations and remove or workflow solutions to improves the member experience

Partnership Management:

• Develop and nurture partnerships to drive customer acquisition, Loyalty Program exclusives and brand engagement.
• Collaborate with external partners to create mutually beneficial programs and promotions that create value for our customers

Data Driven Campaign & Audiences Acumen

• Utilise multiple data sources to generate insights and understand results
• Utilise customer data to segment and target audiences effectively, personalizing communications and offers.
•  Implement A/B testing and other optimisation techniques to enhance targeting strategies.
• To create workflows that deliver operational efficiency, capture customer interactions and deliver campaign capability
• To enhance efficiency and impact through campaign automation

Customer Research & Sentiment Monitoring:

•   Conduct customer research to understand preferences, behaviours, and sentiment. –

Collaboration and Team Management:

• Collaborate closely with internal & specialist teams to leverage insights, develop strategy & align CRM & Loyalty initiatives with broader company goals.
• Provide requirements for IT or Technical Support and participate in solution designs and concepting.
• Collaborate with the technology and data insights teams to enhance CRM capabilities and automation.
• Develop of content briefs and creative asset management
• Develop annual plans, and quarterly priorities to improve CRM & Loyalty impact and deliver to marketing/brand team KPIs
• Ensure Legal Review, Approval to reduce corporate risk and any Compliance escalation is managed with urgency

To be successful you will need to have the following:

• Proven experience in end-to-end CRM and loyalty program management with a customer centric approach
• Marketing degree or diploma and at least 2 years’ experience in developing multi-channel campaigns (highly desirable)
•  Ability to work across multiple initiatives with effective stakeholder and time management
• Multi Channel campaign Automation experience (Salesforce/Adobe/Klaviyo/or other automation platforms)
•  HTML desirable and acumen for technology adoption
• Strong analytical and data-driven mindset.
• Experience with CRM tools and technical workflows.
• Excellent communication and collaboration skills.
• Familiarity with e-commerce, digital marketing, and data insights.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.