AddressWhat's the role?
Reporting to the Digital Director, this role is responsible for the day-to-day running of the Body+Soul digital assets, including video and social media channels, to deliver audience, engagement and commercial content KPIs.
As part of this, you will also be required to commission, edit, publish and curate content for site verticals, video and social media as required to ensure daily audience metrics are met.
You will also deliver best-in-class SEO content ideas, headlines and articles that drive audience and revenue for commercial partners.
Use data-based insights to inform content and provide input into strategic plans.
Assist in the digital production of editorial content as required, deputising to members of the digital team where needed.
As the brand lead responsible for overseeing the scheduling, posting and monitoring of our social media channels, you will work with the social media lead to ensure we capture the passion of our audience and that our content speaks to them and suits the platforms they are using, ultimately delivering referrals back to the brand website.
Utilise a variety of platforms to share, source and interact daily with our audiences, striking a balance between stories that inform and spark debate with those that are fun and entertaining.
Represent the brand at industry and internal meetings and events as required.
Work to tight and strict deadlines.
Who are you?
Ideally, have three to five years of industry experience in a similar digital role, with experience in the health and lifestyle media preferred.
Content is your passion, making you the go-to person for executing the best tactics to increase reach, engagement and referrals.
You are data-led, fluent in analytics, and know how to implement strategies based on data.
You understand and have experience in curating content for a lifestyle brand, with an eye for balancing digital requirements and upholding the brand's aesthetic look and feel.
SEO is your bread and butter, and you understand and have experience in the art of crafting the perfect headline for different stories based on keyword targeting and user behaviour.
Facebook, Twitter, Snapchat, Instagram, TikTok, Pinterest, YouTube and the next big thing, it doesn't matter because you're across it all and know exactly what it takes to get a reaction.
You stay on top of the latest news, tools and social technology developments that enable us to engage readers and achieve business goals.
Proficiency in Adobe Creative Suite programs (primarily Photoshop) and experience working in WordPress CMS environments is required.
You are a strong communicator and are able to work with multiple stakeholders across commercial, marketing, editorial and product teams.
Take initiative to work on a range of projects, manage strict deadlines and be able to work independently.
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
- Exclusively ours - Access to publications and products from across the News Corp family
- Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
- Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
- Financial wellbeing - Support on making the most of your money
- Perks & discounts - Exclusive offers across a range of products and services
- Giving back - Make a difference to our communities.
- Workplace Inclusion and facilities - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Who are we?
News Corp Australia is the nation's most influential media organisation, operating more than 150 household-name brands across print, digital and multimedia. We lead the way in travel, fashion, food, health, homes and lifestyle, and we are the largest publisher across print and digital, reaching more than 16 million Australians each month.
What's next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category:
Commercial Content
