AddressWe are Assembly - and we're not like the rest. We're the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more.
Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide - enabling brands to engage and move consumers anywhere. We use STAGE, Assembly's proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We're at the cutting edge of new media, technology, and platforms embedded in the lives of today's consumers, and we're tapped into how culture and communities' needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.
Assembly was named The Drum's APAC Media Agency of the Year in 2021
WHO WE'RE LOOKING FOR
As our Sydney team expands, we're seeking a dynamic and motivated Paid Social and Programmatic Executive to join us.
The ideal candidate will possess a strong passion for digital marketing and an understanding of paid social and programmatic advertising. In this role, you will be instrumental in developing and executing campaigns across various platforms to drive qualified traffic and maximise ROI for our clients.
WHAT YOU'LL BE DOING ON ANY GIVEN DAY
- Campaign Management: Plan, execute and optimise paid social and programmatic campaigns.
- A/B Testing: Develop and implement A/B testing initiatives to enhance engagement, conversions, and overall campaign performance.
- Audience Targeting: Utilise audience segmentation strategies to ensure precise targeting and effective messaging.
- Ad Creative Development: Provide data driven insights that help develop compelling ad creatives tailored to campaign objectives and target audiences.
- Performance Analysis & Reporting: Analyse campaign metrics, generate reports, and derive actionable insights to optimise campaign effectiveness and efficiency.
- Budget Management: Oversee campaign budgets and ensure adherence to allocated funds while maximising campaign impact.
- Media Activation: Coordinate the compilation of activation deliverables, including media plans and creative assets.
- Planning & Forecasting: Support Senior Digital Managers in crafting strategic proposals and media plans for clients.
- Adherence to Best Practices: Stay abreast of industry trends, media partners and best practices across both paid social and programmatic.
- Client Communication: Collaborate closely with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address inquiries or concerns.
- Channel Expertise and Advocacy: Develop case studies for both internal and external use, based on campaign results as appropriate.
