Digital Experience Lead - Content

Job Reference: 1203207

About The Role:
The Digital Experience Lead - Content Lead plays a pivotal role in leading and overseeing the optimisation of website content to create an exceptional Digital experience for users while aligning with the Curtin content strategy. This position is responsible for ensuring that users are delighted with their digital interactions with the university, leading to higher user satisfaction, engagement, and better recruitment outcomes.
Working closely with the Digital Marketing Manager and the UX team, the Digital –Content Lead collaborates with University Marketing and other critical stakeholders to enhance the digital content across Curtin's websites, resulting in more immersive, engaging, and compelling Digital experiences. This role requires a unique blend of creativity, strategic thinking, and an in-depth understanding of user behaviour and UX principles to drive website conversions and support critical business outcomes.

Some Duties of the position:

• Accountable for ensuring website content supports user goals and assists audiences in their understanding and completion of key tasks, leading to exceptional online experiences.
• Work closely with UX/UI designers, developers, digital marketing coordinators, content creators and other stakeholders to ensure seamless integration of content with design and functionality, adhering to Curtin’s digital style and experience guidelines.
• In collaboration with the Content, Marketing Acquisition and Digital Marketing teams implement SEO techniques to ensure that content is not only engaging but also optimised for search engines, thereby enhancing its visibility and reach to target audiences.
• Work closely with visual designers and multimedia specialists to integrate visual content such as images, videos, and infographics into the user experience across the Curtin website.
• Responsible for establishing guidelines, standards, and best practices for UX content creation, maintenance, and governance across the CMS and other digital systems where appropriate, while adhering to existing brand communication policy, process and content tone of voice guidelines.
• Monitor content performance metrics such as engagement rates, conversion rates, and user satisfaction scores. Use data-driven insights to identify areas for content optimisation and iterate on content strategies to improve user experience and achieve business objectives.

We are committed to providing a flourishing and progressive workplace. This role provides opportunity to develop leadership and management capabilities, working alongside talented mentors in an environment that advocates for your success. This position would be well suited towards a strategic thinker with strong stakeholder management skills and a positive attitude towards leading a team to enhance user experience.

As this is a continuing (permanent) role, you will require permanent work rights in Australia to be considered.

To learn more about this opportunity, please contact Dee Franjicevic - Deputy Director, Digital Marketing at ***************@curtin.edu.au.

Curtin University
This role sits within our Marketing Operations and Engagement team. We are driven by excellence and integrity, we craft leading Digital experiences that delight and empower future students on their journey towards personal growth and meaningful impact.

Curtin University offers a competitive remuneration and benefits package, a friendly and collaborative work environment, generous leave entitlements and superannuation, flexible working arrangements, and salary-packaging. Our vibrant Bentley campus situated on Whadjuk Nyungar Country and includes an art gallery, gym, childcare and medical centre, and a wide range of food options including a full-range grocer, parking onsite and great public transport connections.

For more information on our university, please visit www.curtin.edu.au

Join us!
Please see Position Description Link Below:
https://tinyurl.com/mpmrf4xc

Please provide a cover letter, and your CV to allow us to assess your suitability for this role.

Applications close: Thursday 30th of May 2024 at 9am

Applicants should note that prior to appointment, any offer of employment is subject to completion of National Police Records checks, and background, integrity, and reference checks to Curtin’s satisfaction. At Curtin, we are committed to being a Child Safe organisation and this position may also require you to have a current Working With Children Check.

Disclaimer
Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time. We reserve the right to remove the advert earlier than the date on the advert.

If you have any queries in relation to this application process, please contact our careers team on 08 9266 90***(option 3,1), quoting the reference number.

Please note we are not accepting applications from recruitment agencies at this time.