Digital Manager

Cover-More Group helps people travel safely across the globe every day. We are there at every step of a traveller's journey, to keep them safe and help them out if something goes wrong. We are committed to providing reliable, fast, flexible and bespoke services for our customers as well as the many well-known brands we partner with, such as travel agencies, airlines, banks and major sporting clubs!As Digital Manager, you will be responsible for achieving digital growth and revenue targets via our digital channels for a significant portfolio of our prestigious partners.A versatile digital all-rounder is needed. This role involves technical skills, new client pitches, commercial analysis, lead generation, optimisation, client management, and digital innovation. You will identify and secure new digital sales opportunities and drive their implementation as well as sales growth in the market.So, what's the job?

• You'll own and lead the digital capability function and distribution channels for key partners, ensuring CX is optimized across the entire customer journey, with KPIs around commercial growth.

• You'll engage effectively with stakeholders across the business and be the conduit between IT, product, sales, and external partners of all levels of seniority. Engage with product design to provide best-in-class CX.

• You'll provide guidance and thought leadership to partners on digital marketing campaigns across various digital channels such as SEO, SEM, email, social media, display, etc. Identify trends and insights, and be the SME and a trusted advisor on everything digital.

• You'll prepare and give presentations on digital strategies for commercial growth, CX enhancement, and channel performance to partners during quarterly reviews, ensuring strong partner engagement and buy-in.

• You'll strategically evaluate end-to-end customer experience across multiple channels and customer journey touchpoints, identify scalable growth opportunities and submit idea briefs.

• You'll lead the digital function of the project delivery.

• You'll conduct thorough analysis of website analytics and user behavior data to identify opportunities for improvement.

• You'll develop and implement A/B tests to optimize conversion rates.

• You'll utilize heatmaps, user recordings, Google Analytics 4, and other tools to gain insights into user behavior and preferences.

• You'll stay updated with industry trends and best practices in CRO and digital marketing.

And what are we looking for?

• You'll have a successful track record in implementing and managing growth strategies to achieve digital revenue targets.

• You'll have a degree or relevant industry experience in digital experience creation, management and optimisation.

• You'll have a solid understanding of the digital landscape, conversion rate optimization, and online growth initiatives.

• You'll be proficient with VWO, Hotjar or similar tools, GA4, segment, data visualization tools, Google Analytics, Google Tag Manager, VWO, and SFMC.

• You'll have proven experience in client communications and project delivery in both internal and external settings.

• You'll possess strong analytical capabilities to translate qualitative data into actionable recommendations for improving sales, user experience, and brand awareness.

• You'll have excellent interpersonal and client management skills, with the ability to connect with people and manage relationships effectively.

• You'll have experience working in an agile environment.

• You'll have competent knowledge of the travel or insurance industry, and experience within a large organization dealing in consumer goods and/or distribution.

• You'll have a thorough understanding of eCommerce, web analytics, conversion rate optimization, online marketing, user experience and website architecture, SEM, SEO, and content marketing.

So, why choose us?We value optimism, caring, togetherness, reliability and determination.We have more than 1500 employees worldwide: we're a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.Job flexibility. We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid work week policy ensures our employees maintain work-life balance with the flexibility of 3 days in the office and 2 days working from home.Career growth. We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business - not for the business!Take the time you need, for you and your community. We encourage you to take the time you need, when you need it. We offer regular annual and personal leave benefits along with anniversary leave, covid leave (to get vaccinated and for when you're sick), volunteer leave and a comprehensive paid parental leave scheme.Travel and work with us. We'll help you keep travelling in your career, oh and quite literally with free travel insurance for you and your partner. We also offer great discounts through our extensive travel partnerships…so start planning for your next trip today!Diversity and inclusion. We respect who you are and thoroughly embrace diversity. So whatever walk of life you wander, just be you and come as you are.Apply today and let's go great places together!