Digital Marketing Lead

About Haircare Group and Evo

Haircare Group is the trusted partner of the professional hair industry. We are proudly Australian, family-owned company with over 45 years in business, founded by a hairdresser for hairdressers. We are widely recognised as an industry leader in building brands and distributing haircare products across Australia and New Zealand.   

As part of our group of businesses, the Group also founded a professional haircare brand called evo. Head officed in Adelaide with the Haircare Group team, evo is a premium brand with some serious personality.  Evo manufactures, distributes and retails hair and beauty products globally with teams in Australia, the US and Europe.

Together, we are a team of fiercely enthusiastic, passionate professionals. We put our customers at the heart of all we do and operate with a commitment to excellence, innovation, integrity and respect for each other and our customers.

About the Role

This full-time opportunity exists for an experienced Digital Marketing professional who has the expertise to drive customer acquisition and Digital Marketing strategies to deliver strong commercial outcomes and brand growth.

The focus of this role will be to drive leads, acquisition and revenue for the evo business to both trade and retail customers with a portion of your focus supporting Haircare’s activities with other brands in Australia and New Zealand. 

Reporting to the Digital Marketing Manager for the group, responsibilities include:

• Drive engagement, growth and ROI through Digital Marketing channels such as Performance Marketing, Paid Social and Affiliates.
• Foster cross-functional collaboration between digital, brand and sales teams while managing activity with external agency partners. 
• Develop Digital Marketing campaigns, initiatives, activities, and content - ensuring these are delivered on strategy, on time and on budget.
• Drive the strategy, development and optimisation of paid social campaigns, collaborating with content teams to ensure a strong ROAS and brand growth
• Develop B2B lead generation pipeline and strategy to collaborate with distributors and salons to accelerate B2B growth.
• Deliver insightful, data-driven reporting and learnings from all activity and share these insights and learnings with the wider team, supporting a culture of continuous improvement.

We are seeking someone who has the following skills and experience:

• Minimum 4-6 years’ experience driving growth and revenue through Digital Marketing roles
• Experience driving Digital Marketing activity for ecommerce brands
• Proven proficiency in managing campaign delivery and agency relationships
• High level of exposure, interest and understanding across current and emerging Digital Marketing trends and best practice
• Broad spectrum of B2B and B2C Digital Marketing channel experience
• A collaborator by nature with excellent interpersonal skills, including a demonstrated ability to build effective relationships and work productively with a diverse range of internal and external stakeholders.
• Well-developed organization and project coordination skills, including strong attention to detail and the ability to prioritise work and follow through on set tasks.
• Comfortable with numbers, data and well-developed multi-channel campaign analysis skills.
• Curious, innovative and always looking for ways to generate stronger results.

Desirable:

• Bachelor of Management or Bachelor of Commerce/Marketing  
• Background in beauty, consumer goods and/or FMCG is beneficial

Benefits and Culture:

In exchange for your expertise and contribution, we offer the opportunity to play an exciting role in this South Australian born entrepreneurial company.

The role is fully flexible, allowing you to work remotely with some travel requirements to Adelaide. 

The role attracts a competitive salary and access to generous discounts on products, including an annual gratis product allowance.  Join a team with a supportive, friendly and fast-paced team culture.  We are committed to providing opportunities for our staff to grow and develop both personally and professionally, and we have a strong culture of promoting internal talent.  

This is an excellent and rare opportunity to develop a long-term career in a fun and innovative industry on a growth path.  

Why wait - apply now!

For us, it's more than hair.

You must have full Australian work rights to be considered for this role.