AddressThe Digital Marketing Specialist will work closely with the established Marketing and Communications team to support the delivery of digital campaigns and activities that raise brand awareness and support services growth, whilst enhancing the customer and employee experience. Own the ongoing development of the Content Management System and SEO/SEM space and diversify your digital skillset across a variety of channels and functions.
Client Details
Our client is a not-for-profit leader of their sector, setting the precedent for best practice advice within their services and offerings. The organisation is currently experience strong growth due to an ongoing merger, making them the largest provider of services within their industry.
Description
- Support the development and roll out of an annual digital marketing Program of Work (POW), including campaign planning, implementation, test and learn activities and analysis
- Support the improvement of accessibility, usability and design of company websites, including CMS content updates, page builds, tag management, and tracking to optimise the customer journey and track conversions
- Work with the Marketing and Communications team to implement the digital content plan
- Use a range of techniques (including SEM, SEO, advertising, and eDM) to setup and run various digital campaigns and initiatives that drive traffic to company websites, promote lead generation and customer acquisition
- Maintain online business search capabilities, including Google My Business profiles, as required
- Work closely with internal stakeholders and external agencies to coordinate the delivery digital campaigns and activities
- Provide administrative support to the Brand, Marketing and Communications team as required.
Profile
Qualifications
- Tertiary qualifications in Marketing, Advertising, Business, or other relevant discipline mandatory
Technical skills
- Experience with CMS platforms essential. Experience with Optimizely would be considered favourably
- Experience with email marketing platforms, such as MailChimp or Click Dimensions
- Experience using tools such as Google Analytics, Google Search Console, Google Tag Management, Facebook ad manager, Facebook analytics
- Functional understanding of HTML would be considered favourably
- Content creation and copywriting skills highly desirable
- Advanced skills using the Microsoft Office suite of programs, including Word, Excel and PowerPoint
Working Experience
* 5+ years' experience in a similar digital marketing management role
* Coordinating day-to-day digital activities and campaigns, including website updates and email
* Well-developed administrative skills, with high attention to detail
* Ability to manage time effectively and coordinate multiple activities simultaneously
* Good interpersonal and communication skills - written and verbal
* A team player with a positive can-do attitude
* Willingness to learn and adapt to new technologies
Job Offer
- Competitive remuneration salary with the opportunity to salary-sacrifice up to $15k of income
- work for a not-for-profit during a time of acquisition and growth - with ongoing career development opportunities
- Work with clients, stakeholders and agencies across Australia, building your network and diversifying your digital marketing skill set within an established and supportive team
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jordan Richards on +61 7 3018 6321.
