Digital Media Buyer

Title: Digital Media Buyer
Supervisors Title: Senior Manager, Digital Acquisition, APAC
Department: Panel Development
SUMMARY
Are you creative and analytical-minded with an interest in digital lead generation and optimisation? Seeking a role in a globally renowned organisation?
Dynata Australia is looking for a Digital Media Buyer to manage digital acquisition for key markets in Asia Pacific - and to help us scale and diversify our online and mobile consumer panels.
You will be responsible for end-to-end digital lead generation/media buying activities across key APAC markets, to meet various KPI’s set by the business.
You will be responsible for prospecting new partner relationships while managing the performance and optimization of multiple Digital Media campaigns with a set budget and being proactive in testing new advertising marketing trends to advance our product to be unique and diverse. Products include a mobile app and responsively designed websites, per country – of which you would recruit.
RESPONSIBILITIES

• Utilise full budget against KPI’s to on-board and manage digital lead generation / media buying activities. You’ll use a multi-channel acquisition model (includes but not limited to affiliate marketing, email marketing, display, programmatic buying, SEM/SEO, social, content) to contribute to the development of online products (panels) to satisfy required volumes of joins to products.
• Respond to campaign performance reports and execute on the analysis to ensure positive ROI. This includes negotiating performance-based media buys with perspective partners.
• Actively research and on-onboard new media suppliers, by building a portfolio of performance-based recruitment source. This includes the negotiation of payout and engagement terms.
• Coordinate the media planning process to analyse joint cohorts and recruitment sources to bring in diversity that can be defined to the business in panel representativity.
• Establish a rapport with our affiliate partners network to negotiate costs, out-of-the-box thinking to achieve advertising space at the right price.
• Creativity to bring in new ideas and interpretations to define content goals to maximise ad exposure and targeted audiences.
• Tailor Programmatic, Google and social media advertising strategies to drive targeted tactics through paid search and re-targeting to increase our capacity.

REQUIREMENTS:

• At least 2 years of experience in media buying
• Proficiency with Google Ads and Campaigns
• Negotiation and account management experience
• Expertise of affiliate tracking software such as TUNE, Google Analytics
• Excellent analytical and mathematical skills; proven experience analysing large data sets
• Knowledge of digital marketing and customer engagement tactics
• Competence to multitask and manage time effectively in a global team environment.
• Ability to adapt and stay on top of trends within the digital space.
• Market Research background a plus

WHY WORK AT DYNATA

• Flexible working arrangements to suit your lifestyle needs.
• Wellness perks such as free flu vaccinations, counseling services, health advice etc.
• Career Development with global opportunities
• An additional 5 days of AL after two years of service
• A culture of appreciation with chances to give and receive appreciation from peers all over the world through our internal recognition program DYNAMO
• Collaborative and supportive team environment with social events all year round
• Access to development courses and additional training from our internal L&D portal
• GIVE (Get Involved, Volunteer, Engage) day - a day of volunteering to give back to your local community in a cause of your choosing.
• Charity matching to support your fundraising efforts.
• Sports sponsorship covering all or part of the joining cost including Dyanta merchandise so you can rep us proudly during the event.
• Education Assistance to enhance your professional and personal growth.
• Central and convenient office location within walking distance to public transport
• Diversity and Inclusion initiative where we take strides each day to continue to invest in ensuring our panels and team are diverse and guide clients on ways to be more inclusive in their research.
• Be part of a globally recognized brand leader in Market Research, gaining access to insights, new technology, and information about the industry and our 5000+ clients

Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.