Digital Media Buyer / Paid Ads Specialist

At The Collagen Co. we believe health and beauty truly starts from within. We are on a mission to help the world ‘Experience the Glow’ with our transformative power of Collagen. Proudly, one of Australia's fastest-growing beauty supplement brands we have disrupted the ingestible beauty market with the highest quality, greatest tasting, results-driven premium collagen products. Our delicious collagen shake and fruity infused refreshments replenish, rejuvenate and restore the skin, hair and nails of our customers located around the globe.  
  
Our people are caring at heart and providing a high level of exceptional customer service is essential. We believe our people, whether customer or team member are vital in creating the future success of The Collagen Co. brand. We are a bundle of creative, motivated and friendly individuals with a dash of shine and a splash of divine who strive to make a positive impact on both our customers and our team.  
  
We are on the hunt for a Digital Media Buyer / Paid Ads Specialist to join our innovative team. This Paid Socials expert will be ahead of the game in the social media advertising landscape for the beauty supplement industry. They will have the power to take our sponsored, paid advertising on all social channels to the next level. We truly believe it is a fine art being able to use targeted ads to get more eyes on our beloved premium collagen products.  
  
Reporting directly to our CEO and collaborating closely with the wider Marketing team you will play a pivotal role in shaping our digital presence and driving engagement across predominately Meta campaigns. You will be at the forefront of our digital initiatives and responsible for developing and implementing comprehensive Digital Media strategies, ensuring that our brand stands out. Other key aspects of the role include:  
  

• Developing, optimising and maintaining Paid Social campaigns, pulling the levers to ensure that performance continuously meets business objectives and KPIs 
• Tracking and reporting on ad performance using attribution analytics, industry trends and insights while staying ahead of the curve on digital marketing innovations  
• Collaborating with the wider team and CEO on digital content strategies for social media, website and EDM’s to create assets that increase customer loyalty and online engagement   
• Optimising Ad spend by fine-tuning NCPA, CPA and ROAS activity and providing easy to action feedback on performance to the wider team 
• Brainstorm outside the box strategies to achieve business goals, improve customer experience and overall digital performance  
• Analyse Google metrics to improve ad performance in conjunction with our agency partner 

  
About you 
Your natural ability to know what people want sets you apart from the rest when it comes to targeting the right people, in the right place, at the right time – you drop an ad and boom all eyes are on that product. You crave the ability to make meaningful contributions to a forward-thinking company that values innovation and solution-oriented mindsets, fuelled by a genuine passion for the elevation opportunities Digital Media provides to a brand. Your analytical, inquisitive nature will see you do well in this role coupled with your proven experience and results with e-commerce paid social media campaigns. Ideally you will bring the following skills and qualifications to our role:  

• 4+ years in an Account Lead or Senior Digital Marketing role, in E-Commerce 
• Thrive in a hands-on role where you are on the tools and operating solo 
• Experience managing large-scale budgets in a fast paced environment 
• Knowledge of consumer trends in the female beauty industry is a plus 
• A deep understanding of Paid Media Platforms, particularly Meta and Google 
• Strong analytical skills that drive data informed decision making to improve sales and lead generation 
• Tech savvy with Excel, attribution tools i.e. TripleWhale and Shopify 
• Strong copywriting capabilities (copy and creative writing)   

  
To give thanks for your dedication, innovation and hard work we offer the following benefits to our valued team:  

• Generous product discounts  
• Competitive compensation  
• Opportunities for career development  
• A supportive and collaborative work environment with a family feel  
• Autonomy to shape the role and grow with our brand  

  
We feel it too! Apply now. 
 
PLEASE NOTE: For the entirety of the recruitment process, you will be liaising with Purple Playground HR & Recruitment as they are in partnership with us here at The Collagen Co. Any enquiries made directly to The Collagen Co. will not be accepted. 
 
Purple Playground HR & Recruitment and the clients we partner with are equal opportunity employers. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veterans, or disability status.