Digital Media Manager - Motoring

• Join an Iconic WA based organisation
• Development of the marketing strategy across all Digital Media channels
• Full time | Contract role – until March 2025 | West Perth (WFH options)

Reporting to the Digital Media Lead, this role is a key part of a growing dedicated media and content team, within the wider brand and marketing team. It’s an excellent opportunity for someone with a media or agency background to step into the industry and manage the digital performance of a high-profile portfolio. You will assist with the development of the Motoring marketing strategy across all Digital Media channels to ensure business objectives are met.
Join the team and you will enjoy:
Flexible working options - It truly is about the outcomes!
An environment that embraces continuous improvement, recognises, and understands Media best practise
Collaboration, to ensure group wide effectiveness and efficiency
A typical day as an Digital Media Manager will involve:
In this role, you will oversee performance media planning for the motoring portfolio, managing various paid marketing channels and optimizing audience development. You'll ensure alignment with marketing objectives, explore connectivity opportunities, and manage website performance. Additionally, you'll lead key digital projects, contribute to annual planning, and support campaign management. Financially, you'll manage the media budget, monitor campaign effectiveness, and provide recommendations. Relationship management includes working with the media agency and maintaining stakeholder relationships. Overall, your focus will be on optimizing marketing performance, strategy development, and stakeholder engagement.
Here is what we would love:
Master of the media realm: Demonstrated prowess in crafting and fine-tuning media strategies, seamlessly blending traditional and digital channels to achieve unparalleled results.
Digital Dynamo: A proven track record of orchestrating performance marketing marvels in the digital domain, orchestrating captivating campaigns across search, display, social media, and programmatic platforms.
Architect of Engagement: Expertise in leading digital initiatives that captivate and retain audiences in an ever-evolving landscape, consistently driving incremental growth and showcasing tangible results.
Budget Whisperer: Adept at navigating and maximizing marketing budgets exceeding $1M, transforming financial resources into impactful campaigns that leave a lasting impression.
Relationship Maestro: A virtuoso in building and nurturing relationships, harmonizing with a diverse ensemble of internal and external stakeholders to create synergistic partnerships that propel success.
What can we offer you?
This role will be offered as a full time position, commencing immediately on a contract until March 2025.
A career at RAC is more than just a job. We are passionate about our people and we strive to create an environment that fosters their growth and our culture. We value that everyone is different, and we strive to encourage everyone to reach their pinnacle. RAC are committed to developing our internal talent and this could be an ideal time to join our diverse and varied organisation that is currently going through a significant transformation.
Please note: Applications close Sunday 14th March 2024. As part of your application, please include a cover letter highlighting your interest and showcasing the experience you bring to the role. For more information or a confidential chat please reach out to Tegan Rattew, Talent Acquisition Partner.
Supporting Diversity & Inclusion
As an Equal Opportunity Employer, RAC values inclusivity and promotes a workplace that actively seeks to welcome contributions from all people. If you need assistance or adjustments or would like to note which pronouns you use to fully participate in the application or interview process, please contact our Talent Acquisition Team.