Address
Form of work
SalaryAbout Us
At The Thomas Group are proud operators of two prestigious diamond engagement ring and jewellery brands – Paul Bram Diamonds and Diamond Exchange. With a rich history from 1927, Paul Bram is Melbourne’s premier destination for diamond engagement rings, embodying luxury, style, and bespoke design. Meanwhile, Diamond Exchange, established in 2000, has been a trailblazer in online retail diamond trading. Our dynamic online retail platform is complemented by cutting-edge, award-winning “New York” loft-style boutiques in Melbourne and Sydney. Diamond Exchange is undergoing an exciting brand reskin and relaunch, promising new horizons and opportunities.
The Role
As our Hea of Marketing, you’ll play a critical role in shaping the future of our brands. You’ll lead the charge in crafting innovative marketing strategies to elevate Paul Bram and Diamond Exchange to new heights. From implementing targeted campaigns to overseeing digital marketing initiatives, you’ll have the opportunity to unleash your creativity and strategic prowess. This role isn’t just about managing campaigns; it’s about shaping brand narratives, driving engagement, and fostering lasting connections with our discerning clientele.
Key Responsibilities
- Develop and execute marketing plans to enhance brand visibility and drive sales.
- Manage internal team members and engage and manage external contractors as required to execute projects and achieve goals.
- Utilise data-driven insights to optimise marketing campaigns and maximise ROI.
- Collaborate with directors and other team members to ensure alignment with overall business objectives.
- Oversee the development of compelling content across various platforms, including social media, email marketing and website.
- Manage SEO contractors to optimise search engine rankings and increase organic traffic.
- Lead social media marketing efforts, including content creation, scheduling, and engagement across all leading platforms.
- Handle public relations activities, including press releases, media outreach, and crisis management.
- Manage relationships with influencers to amplify brand messaging and reach target audiences effectively.
- Oversee the marketing budget, allocating resources strategically to achieve desired outcomes.
- Manage brand identity elements, including logos, packaging, and website design, to ensure consistency and alignment with brand values.
- Create the marketing strategy and lead project management efforts to ensure successful execution.
- Report to The Thomas Group Board
Requirements
- Bachelor’s degree in marketing, business administration, or related field.
- Proven experience in a senior marketing role, preferably within the luxury retail sector.
- Demonstrated success in developing and implementing strategic marketing initiatives.
- Strong leadership skills with the ability to inspire and motivate a team.
- Exceptional communication and interpersonal abilities.
- Creative thinker with a keen eye for detail and a passion for innovation.
- Culture “junkie” with a passion for movies, music, fashion, popular culture, and cultural trends.
Why Join Us
At the Thomas Group, we're not just selling products. We’re crafting experiences and making dreams come true. Joining our team means becoming part of a dynamic, forward-thinking organisation where your ideas are valued and your potential is limitless. With competitive compensation, a supportive work environment, and opportunities for growth and development, this is more than just a job - it's a chance to be part of something inspiring.
Apply Now
Ready to take the next step in your marketing career? Take advantage of this exciting opportunity to join the Thomas Group and shape the future of luxury retail. To apply, please submit your resume and cover letter outlining your relevant experience and why you're the perfect fit for the role. We can't wait to hear from you!
Email applications to:
Att Jeremy Thomas
The Thomas Group
jeremythomas@thethomasgroup.net.au
Application Deadline: Friday 22nd March 2024
The Thomas Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
