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SalaryDescription
Position at EssenceMediaCom
The SEO Outreach & Campaign Manager will work within the Owned (Experience) Team within the Creative Futures business unit, as part of EssenceMediacom (EM). They will manage SEO authority functions (Outreach & Campaigns) and agency offerings for EM clients within Creative Futures, drawing insight from colleagues, agency partners, data and analytics as well as their own experience, to help guide and shape the Owned Media product.
What will make you succeed
Develop and deepen your colleagues' understanding of the importance of Owned Media within the marketing ecosystem, and how this channel delivers positive business performance and outcomes.
Inspire and motivate colleagues to consider Owned Media channels, via the delivery of breakthrough work, in the context of client delivery and executional decision-making.
Communicate the role and importance of outreach, digital PR and link earning with respect to building perceived authority within SEO executions and outcomes.
Understand client needs and work with colleagues to deliver a Creative Futures approach to maximise client performance and outcomes.
Build strong relationships with clients, becoming a trusted business partner and strategic advisor.
Act as key point of escalation for all Owned Media-related client enquiries that fall within your remit of Outreach & Campaign manager
Assisting the Experience Lead in commercialising the Owned Media product, positioning it in a way that differentiates it in market and compliments the overall Creative Futures positioning.
Deliver against unit revenue targets.
Develop and build commercial acumen across the Creative Futures Business stream.
Assist the Experience Lead in building out a robust and considered Owned Media product that can be commercialised and sold as part of ongoing and future retained work.
Build and maintain strong relationships with key external partners, particularly publishers and other relevant third parties that will advance and excel you in this role.
Deliver external thought leadership and subject matter expertise on behalf of EssenceMediacom.
As this is a new offering within the team and agency, there is a requirement to build processes, ways or working/workflows for the digital PR & link earning stream from the ground-up. Best practice should be applied in circumstances where new processes need to be developed and integrated into existing agency processes.
Ensure consistent best practice processes are designed and implemented across the Owned Media team, delivering breakthrough work.
Work with the Experience Lead, along with the Head of Creative Futures, to identify and implement best practices from across the network with respect to Owned Media executions and outcomes.
More about you
Two (2) years of industry experience (agency or publisher)
Experience in a client-facing role
Strong existing relationships with Australian publishers
A working understanding of search engine optimisation, how it functions, and its role in the broader marketing ecosystem
The ability to be creative and workshop/ideate creative campaign ideas in partnership with client and agency teams
A deep understanding of the processes required to deliver projects and inform executions
Ability to create scopes for new business opportunities when they arise.
Ability and conviction to drive transformational change, bringing new ideas around the commercialisation of the Owned Media product.
Ability to influence, guide and shape the Owned Media product, with a strong focus on shaping how it will be used to inform client business decisions and Creative Futures executions.
Ability to deliver operational excellence and Owned Media services.
Experience with outreach software such as Buzz Stream would be preferable, but not essential.
Proven track record in delivering breakthrough thinking and transformative work for clients.
Apply now and send your CV via the link!
