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SalaryEssenceMediacom | Strategy DirectorDescriptionAbout Media Futures Group:Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to Google's business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.About EssenceMediacom:We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.About the role / Some of the things we'd like you to do:
- Lead 'breakthrough' evidence based strategies that deliver real business outcomes throughout the planning process. These strategies will leverage both art (creative ideation) and science (rigour data driven thinking)
- Collaborate across functions and specialisms to create integrated and end to end strategies, and ensure that the strategy is followed through into planning and activation.
- Attend and/or facilitate brand planning workshops, senior client presentations and any other client meetings that require strategic presence.
- Leverage EM proprietary tools in the development of strategies for all MARS brands
- Create measurement frameworks for brands: business, marketing and media KPIs
- Participate in training and development to understand the new EM way of working/thinking.
- A line on theoretical understating of established marketing theories/principles.
- Continue to build MARS' reputation as one of the country's most awarded clients (media awards).
- Work collaboratively with the Head of Strategy on State or National based business pitches when relevant, as well as the creation of agency upskilling and learning via inspiration/education sessions.
- Contribute to the overall direction, growth and profitability of EssenceMediacom
- 5-7 years relevant experience working in strategy and/or planning roles, ideally with an agency background
- A motivated and passionate media professional that strives to understand “why”
- Able to get things done, knows how to organize yourself and others
- Can strike up conversation with senior clients and media and talk the talk
- Knows how to turn data and insights into a story
- Can see communications trends and solutions clearly
- Understand how tools and technology can help tell a story
- Keeps ahead of the industry news, knows what's new and shiny in market
- A trusted advisor that can quickly understand the client's business needs and develop a solution
- Loves to actively share POV on market and industry, both educating our clients and building trust
- You are a highly skilled communicator, that knows how to simplify the complicated media world and structure of an agency
- You get to work on super fun, global, iconic brands!
- Entrepreneurial culture
- Fun on the job, with an extremely motivated team
- You will operate in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology.
- You will join a world class team committed to establishing a new high water mark in the media industry.
- We are committed to the growth of our people as a means to unleash the potential of Google's business. We are invested in whole-person wellbeing, values and behaviours that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities.
- We challenge conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
- You are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
- This is a place for you to grow your career and expand your horizons. We are committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
