Evergreen Editor

About us 

Australian Traveller Media is a leading travel media company based in Surry Hills, NSW.

Founded in 2005, our mission is to connect Australians to incredible travel experiences through outstanding and inspirational content.

At Australian Traveller Media, we think one of the most rewarding aspects of travel is sharing our experiences with our readers through our award-winning flagship digital and print publication, Australian Traveller, and our sister publication, International Traveller.

We’re a small but driven company who are focused on growing Australian Traveller Media into the #1 travel publisher in Australia. Our fantastic editorial team of eight are passionate about helping our audience of half a million travel consumers explore the very best of Australia and the world. Join us!

About the role 

The Evergreen Editor will work closely with the Head of Content and editorial team to execute Australian Traveller Media’s SEO content strategy across its websites, australiantraveller.com and internationaltraveller.com, to drive traffic growth and reader engagement.

Key duties include: 

• Execute our SEO content strategy - work with the Head of Content to conduct keyword research, content curation and pruning, publish destination-focused evergreen content, maintain onsite and offsite SEO best practice.
• Brief and commission two destinations a week – work with Head of Content to maintain a bench of trusted freelance travel writers to deliver evergreen content across two destinations a week to ensure output and targets are being achieved.
• Write and/or edit and publish commissioned content – publish a minimum of three evergreen articles a day and implement systems that allow for the constant monitoring and updating of published evergreen content.
• Maintain a standard of excellence, accuracy and engaging storytelling in all content you write and publish.
• Technical SEO tasks – work with the website developer and editorial team to test and complete technical tasks related to SEO performance of website/s as needed.
• SEO analysis of onsite performance and offsite trends to further optimise content for Google search (Google Search Console and SEMrush or other).
• Reporting – weekly monitoring and monthly performance reports, data analysis and identifying key areas for content that has dropped and executing plans to update content. (Google Analytics and Adobe Analytics) 
• Staying on top of evolving SEO best practices and algorithm updates and keeping our SEO Content Playbook up to date.

About you 

A digital expert with a proven track record in growing online audiences, you are highly organised, analytical and able to take a test and learn approach to creating content that connects with readers. You are a talented, accurate and engaging writer and editor with a solid understanding of how to apply your editorial expertise to write and commission quality evergreen content that is underpinned by SEO best practices.

Skills 

• Excellent written and communication skills
• Excellent understanding of SEO best practice and guidelines
• Basic Adobe Creative Suite skills, especially Photoshop and InDesign
• A good eye for strong imagery that helps tell a story
• Google Analytics GA4 (Adobe Analytics experience would be looked upon favourably)
• Experience using a Content Management System (WordPress preferred)

Experience 

• Minimum 5 years experience in a digital editorial role
• Published portfolio of written work
• A proven track record of growing digital audiences
• Editing and subbing experience
• Commissioning content and writing briefs
• SEO best practice implementation
• Experience using third-party SEO tools

Attributes 

• Quick learner 
• Enthusiastic and energetic with a positive mindset and a can-do attitude 
• Excellent attention to detail – able to spot grammatical errors and formatting issues
• Honest, responsible, reliable and dependable with high integrity 
• Team player who understands that we will all do better individually if we do better as a team 
• Great organisation/time management skills with ability to work well under pressure and to deadlines
• Analytical with a knack for problem solving and finding better ways of doing things 
• A passion for working in the travel publishing industry

Qualifications 

• Bachelor of Communication or equivalent journalism or media degree 
• An SEO qualification or training certificate would be an advantage 

How to apply

Please email your CV and portfolio of work with a cover letter to Katie Carlin at *******@australiantraveller.com